With the countdown clock officially under 100 days and promotion now turning up the volume, FOX Sports went full throttle with its World Cup campaign last week, not only unveiling its original theme song “Where Angels Fear to Tread,” but also camped at SXSW throughout the weekend, launched a “100 Most Memorable FIFA World Cup […]
Virginia, Villanova, Kansas and Xavier landed the four top seeds in the NCAA Men’s Basketball Championship Tournament with play locked in to begin tomorrow as the First Four tip off out of Dayton on truTV. Radford/LIU Brooklyn open play at 6:40p, followed by UCLA/St. Bonaventure at 9:10p. We’ll dive deeper in tomorrow’s edition.
MLB and YouTube are expanding their partnership in a move that will allow baseball fans to watch the sport via the YouTube TV, where MLB Network has now joined the lineup. As part of the renewed partnership, YouTube TV will also serve as the presenting sponsor of the 2018 and 2019 World Series and – […]
This year’s NCAA March Madness Music Festival – presented by the NCAA, Turner Live Events and official NCAA Corporate Champions AT&T, Coca-Cola and Capital One – will take place at Hemisfair in San Antonio as part of this year’s NCAA Final Four celebration. The three-day free music festival –features the return of Maroon 5 and […]
The Drone Racing League plugged in another national sponsorship, this time with Cox Communications. Cox will showcase its high-speed WiFi performance during drone races throughout the 2018 DRL Allianz World Championship Season and by sponsoring drone pilot, Nick “WildWilly” Willard. Cox’s sponsorship will include a custom commercial spot produced by DRL’s media team, digital content […]
The NCAA landed nearly $1.1 billion in annual revenue during the 2017 fiscal year, according to an audited financial statement released by the entity Wednesday, per USA Today. That number marks the first time in association history it has surpassed the $1 billion threshold, with the statement also showing more than $956 million in expenses […]
As we pass the 100-day mark leading to the 2018 FIFA World Cup, FOX Sports and Telemundo both unveiled promotional plans leading into the tournament. FOX Sports, the official English-language broadcaster of the event, unveiled its original theme song “Where Angels Fear to Tread,” and announcing that Russian musician, producer and DJ, Leonid Rudenko will […]
Pepsi is kickstarting a soccer campaign, titled Pepsi Generations, that will feature the tagline, “This Is The Pepsi That Moves Every Generation” in the US and feature global soccer players that include Leo Messi, Marcelo, Toni Kroos, Carli Lloyd, Dele Alli and Giovani dos Santos. Promos will run alongside the brand’s official UEFA Champions League […]
ESPN crowned a new commander with an emphasis on the digital experience, naming James Pitaro as President of ESPN and Co-Chair, Disney Media Networks. Pitaro has served as Chairman of Disney Consumer Products and Interactive Media since 2016. “Jimmy is a talented and dedicated leader with the right strategic vision, relentless drive and passion for […]
Turner Sports and CBS Sports unveiled their talent lineup for the 2018 NCAA Tournament this year, with new pairings for the 67 games that will name the NCAA Division I Men’s Basketball champion. Coverage will span TBS, CBS, TNT and truTV – and via NCAA March Madness Live, beginning Tuesday, March 13, with the NCAA […]
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