As history was made over the weekend amid unprecedented upsets in the 2018 NCAA Tournament, Turner Sports and CBS Sports reports that the event has drawn an average minute audience of 8.2 million viewers across all of their platforms, up 4% over last year’s numbers, which hit 7.9 million viewers. Through Friday, digital platform NCAA […]
Longtime Jimmie Johnson sponsor Lowe’s will ending its partnership his team and Hendrick Motorsports., according to USA Today, leaving at the end of the NASCAR season. The company said in a statement that it had shifted its sponsorship strategy and would not sponsor any car next year.
In a change from the traditional, Fox Sports announced it will move from the usual 30-second advertising spots for its USGA championships to what will be a “branding presence” built around their Rolex sponsorship that will include the U.S. Women’s Open, the U.S. Senior Open and the U.S. Amateur but not the men’s championship for […]
As we near MLB Opening Day, the impact of Latino players who are active in social continues to grow, especially among the younger emerging stars. Who are the biggest and most impactful? Social monitoring leader opendorse analyzed historic Twitter data from the past year to find the five Latino MLB players with the most significant […]
NASCAR and Anheuser-Busch announced today a multi-year agreement that welcomes the global brand back as an Official Partner and designates Busch Beer as the “Official Beer of NASCAR.” The new partnership builds upon Busch’s industry-wide presence and includes sponsorship of the Monster Energy NASCAR Cup Series Busch Pole Award, rewarding the driver with the fastest […]
Drone Racing League has added BMW as a global sponsor. DRL will collaborate closely with the luxury automaker to host a 2018 DRL Allianz World Championship Season Race at BMW Welt on Saturday, July 28 in Munich, Germany. Together, they will also build the fastest racing drone in the world, aiming to break the Guinness […]
The NFL named Maryann Turcke as the league’s new Chief Operating Officer replacing Tod Leiweke, who has left the league after three years in the job. Turcke has overseen NFL Network in the last year and will lead the marketing, communications, human resources, international and events and technology departments. “Since joining NFL Media last year, […]
Major League Baseball is ordering up the first-ever MLB FoodFest. Running April 21-22, the indoor food festival in NYC will feature selections from each of the 30 Clubs served under one roof. Every Club designated one concession item to represent them at MLB FoodFest including Cleveland’s Flamethrower pulled pork sandwich, Gioia’s Hot Salami Sandwich from […]
Tonight will see the first stop for the NCAA Division I Men’s Basketball Championship as the First Four begin play, opening the door for Turner Sports and CBS Sports’ coverage over the next three weeks. Programming will include NCAA March Madness Confidential, offering exclusive, behind-the-scenes access to seven NCAA Tournament teams: Auburn, Clemson, Loyola-Chicago, Nevada, […]
The PGA TOUR and SiriusXM reached a four-year extension to their broadcasting agreement, which will continue extensive tournament coverage on SiriusXM PGA TOUR Radio for subscribers nationwide through 2021.“PGA TOUR coverage is a very important part of our sports programming lineup, and we are very pleased to extend our long-term relationship with the TOUR to […]
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