At three-years old, The Players’ Tribune, owned by Derek Jeter, continues to make waves, announcing its expansion into Europe in recent weeks, as company officials look to lock in deals with networks, online streaming services and other content distributors. With offices in Barcelona and London opening this month, the company has now raised $58 million […]
With a bevy of stars in contention, the Masters surged for its broadcast partners last week, heading into Sunday’s final round. Saturday saw CBS Sports lay claim to a 24% spike over the same day in 2017, with an average Nielsen household metered market rating/share of 5.7/13. Top markets were led by Ft Myers-Naples at […]
The upcoming Major League Rugby locked in a broadcast agreement with AT&T Sports Networks for MLR’s inaugural season, which launches this month, completing the league’s distribution package. Deal points will see AT&T Sports Networks carry a 17-game package with rights to six MLR teams including Austin, Houston and NOLA on AT&T SportsNet -Southwest region. ROOT […]
In other deal news, the Atlantic Coast Conference and the Charlotte Sports Foundation inked a 10-year agreement that will keep the Dr Pepper ACC Football Championship Game in Charlotte through the 2030 season, played at Bank of America Stadium. Charlotte is also scheduled to host the 2018, 2019 and 2020 championship games.
ESPN and the Ivy League committed to a 10-year deal that makes ESPN the exclusive national media rights holder for the conference, carrying more than 1,100 events annually from more than 30 sports on ESPN media platforms. Starting with the 2018-19 season, the majority of events will be on ESPN+ although the Ivy League will […]
After news broke that the Masters had banned the phrase “dilly, dilly” at this year’s tournament, Bud Light issued a response, where “King John Barley IV” posted that 1000 shirts with the phrase will be delivered to Georgia ahead of the tournament.
Major League Baseball continues to plow inroads in China, announcing a deal with Tencent Holdings Limited to live stream MLB games and MLB highlight programs in the country. Tencent will also support and broadcast MLB developmental events to help grow the sport of baseball in China. Overall, Tencent will live stream 125 games and will […]
TBS, TNT and TruTV saw coverage of Villanova’s blowout victory over Michigan to claim the NCAA Men’s Basketball Championship bring Nielsen overnight numbers that dipped 29% versus the comparable 2017 game. The contest hit an all-time low 10.3 rating among households. Numbers were led by Detroit, which averaged a 21.4 rating, edging out Philly’s 21.2 […]
ESPN+, the new direct-to-consumer subscription streaming service, will launch on April 12, offering fans content for a subscription price of $4.99 per month as part of a completely redesigned and reimagined ESPN App that will be the premier all-in-one digital sports platform for fans. Content will include more than 180 MLB games, more than 180 […]
Pepsi detailed its 2018 baseball season plans, anchored by 2017 Rookie of the Year New York Yankee Aaron Judge, who will join in on the brand’s year-long global campaign, Pepsi Generations, and will be featured in one of his first national TVCs under the “This Is The Pepsi” tagline. Along with the commercial, Pepsi will […]
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