The NBA Playoffs opened with an extension of the league’s hot viewership run this season, opening Saturday on ESPN and ABC with coverage up 17%, to rank as the highest-rated opening Saturday in five years, according to metered market ratings from Nielsen. The four-game slate averaged a 2.7 metered market rating with all four telecasts […]
NBC Sports Digital’s Playmaker Media was selected by Formula 1 to power its new F1 TV, F1’s OTT subscription video platform. “Playmaker Media takes great pride in delivering the world’s biggest sporting events to large-scale audiences, and every F1 race is a global event,” said Eric Black, Senior Vice President & Chief Technical Officer, Playmaker […]
The 2018 NBA Playoffs TV schedule is locked and loaded across ESPN, ABC, TNT and NBA TV. Opening play will see Saturday offer up four games starting at 3p with Spurs/Warriors on ABC, followed by Wizards/Raptors at 5:30p, Heat/Sixers at8p and Pelicans/Blazers at 10:30p on ESPN. Sunday then sees TNT join the fray at 1p […]
A big thank you to everyone who attended the Cynopsis Sports Awards yesterday, with special shoutouts going to our luminaries and presenters! Congratulations to all of the winners, with multiple honors going to companies that included FOX Sports, the NBA, NBC Sports Group, Univision, Showtime, Turner Sports, Time Inc. and WWE. The full list of […]
As we reach the start of the NHL Playoffs, the expansion Las Vegas Golden Knights continue to be the sports business story of the year. On Wednesday, the league announced Vegas ranked first in team merchandise sales since the start of the season, according to Fanatics. Las Vegas was the top market for Golden Knights […]
The NFL has locked in its 65-game 2018 preseason schedule, which will include a slate of eight nationally-televised games, beginning with the Aug. 2 NFL/Hall of Fame Game on NBC at 8p with the Bears/Ravens. NBC will also serve up the Cardinals/Cowboys on Aug. 26 at 8p. FOX’s portion will include the Aug. 23 Eagles/Browns […]
Monster Energy is ordering another round of NASCAR, announcing a deal that will extend the entitlement sponsorship of NASCAR’s premier series running through 2019. As part of the agreement, the brand also continues as the Official Energy Drink of NASCAR. “NASCAR and Monster Energy enjoyed a productive first year and both parties have benefited significantly […]
NBC Sports’ coverage of Manchester United’s win over Manchester City in the Manchester Derby on Saturday, notching a Total Audience Delivery average of 1.72 million viewers across all platforms. That ranks as the most-watched Premier League match in US history, according to Nielsen and Adobe Analytics with NBC delivering 1.35 million viewers for the Manchester […]
Broadcast plans for the Stanley Cup Playoffs are locked and loaded for the NHL, with three first-round games hitting the ice tomorrow night on NBCSN and CNBC including a Game 1 doubleheader on NBCSN at 7p with Flyers/Penguins followed by Kings//Knights. CNBC’s Game 1 coverage also starts at 7p with Wild/Jets. In order to televise […]
CBS Sports’ final-round coverage of the 2018 Masters on Sunday, saw an average audience of 13.027 million television viewers on the network, an uptick of 18% over last year’s final round, according to Nielsen live plus same day fast national ratings. Coverage earned an average national household rating/share of 7.9/18, an increase of 16% from […]
While we're taking the week off for July 4th, this is a great time to catch up on all our still timely editions of @CynopsisMedia daily newsletters and Special Reports -- from Sports to Executive Profiles! May your holiday be meaningful. https://t.co/kz2fOB36GR
In today's #MediaTech update: @Roku + @AmazonAds launched an integration to reach 80%+ of US HHs - the largest authenticated #CTV footprint ever. Early results? 40% more unique viewers w/ same budget + 30% less ad frequency. Game changer for advertisers. https://t.co/z2V7f4F2M5