Pizza Hut takes on its first NFL Draft as the Official Pizza Sponsor of the NFL with a sponsorship activation plan that includes dancing, prizes, fan activities, and more. The brand is bringing in NFL wide receiver JuJu Smith-Schuster as ambassador of the Pizza Hut “Doorbell Dance” campaign, as well as appearing as a social […]
SB Nation’s Outsports is gearing up for its third annual gathering with the announcement of the first wave of confirmed speakers for the Outsports Pride Summit, set to take place during New York City Pride from June 21- 24. San Francisco 49ers coach Katie Sowers and former NFL player Ryan O’Callaghan will speak at the […]
Hyundai is taking on the NFL Draft with a second season of Rolling with the Rookies, presented by Hyundai. The four-episode series bring athletes back home to visit the people, places and moments that defined their journeys. This year saw the auto brand team up with four prospects projected to be taken in the first […]
Amazon Prime Video continues to bolster its sports rights portfolio, locking in a deal with the USTA to snag the exclusive live telecast rights to the US Open Tennis Championships for the United Kingdom and Republic of Ireland. The five-year agreement, which begins with the 2018 US Open, will bring live and on-demand content to […]
Armed with its new Thursday Night Football package, FOX kicks off its coverage of the regular season with Week 1 as a national weekend on Sept. 9 pitting the Cowboys/Panthers and the Seahawks/Broncos at 4:25p while Thanksgiving will see the Redskins/Cowboys on the channel. This year’s Thursday Night Football package on FOX begins in Week […]
Terry Bradshaw, Howie Long and Michael Strahan are officially booked to headline a new Thursday Night Football Pregame Show that will run live from NYC for the 2018 NFL season. Beginning in Week 4, the new program will air at 7:30p on the FOX broadcast network and NFL Network, taking viewers up to kickoff. All […]
ESPN and FOX Sports could be poised to partner for UFC rights. Variety reports that the two companies recently proposed to split the promotion’s TV package in a move that would bring as many as 15 fight events to new subscription streaming service ESPN+. The report states that ESPN would be willing to pay $120-180 […]
The NBA Playoffs have now handed ESPN and ABC their best viewership for the event in seven years with the networks – through five games – combining to generate an average of 4,045,000 viewers during opening weekend, up 5% year over year. Meanwhile, 35 ESPN commentators are now on deck to contribute to this weekend’s […]
FOX Sports lined up its 2018 USGA Championship television schedule, locking in over 150 hours of live linear coverage across nine championships, including more than 45 hours of coverage of the 118th U.S. Open Championship from Shinnecock Hills Golf Cub in Southampton in June. Programming will run across FOX, FS1, FOX Deportes with concurrent streaming […]
NBC Sports reports that the company’s opening weekend of Stanley Cup Playoff coverage grew 25% this year over last year’s tally, averaging a 1.39 overnight Nielsen score. Through five days on NBC, NBCSN, CNBC and USA, the postseason has posted a .6 overnight ratings, up 7% over 2017 numbers for the same span. Sunday’s matchup […]
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