ABC’s coverage of Game 7 between the Cavaliers and Pacers on Sunday generated a 5.4 metered market rating, to rank as the highest-rated first round NBA Playoffs telecast in 14 years, according to Nielsen. The 5.4 rating was up 29% over last year’s comparable game. In the Cleveland market, Game 7 generated a 24.6 rating, […]
The addition of new outlets to the NFL Draft, anchored by FOX, pushed opening numbers of the NFL Draft to big gains over last year, as the combined coverage across NFL Network, FOX, ESPN, ESPN2 and ESPN Deportes delivered the second largest viewership in NFL Draft history for an opening night. The combined 11.2 million […]
NASCAR announced the acquisition of the Automobile Racing Club of America, which will continue to operate under its current structure through the 2019 season. “Our NASCAR family has long had a special connection with our friends at ARCA, and this is a logical step in demonstrating our commitment to the next generation of racers,” said […]
Hours before Baker Mayfield was selected by the Browns and became the first pick of the 2018 NFL Draft, the NFL announced a renewal of its exclusive partnership with Amazon Prime Video to deliver a live OTT digital stream of Thursday Night Football, Presented by Bud Light to a global audience across devices during the […]
The NBA is partnering with Perform Media in a multiyear deal that will see Perform manage the league’s official websites in more than 15 international markets, including Argentina, Australia, Canada, India, Japan, Mexico and Spain. Perform will leverage its global editorial and commercial teams to manage the NBA’s official online destinations in select international markets […]
FOX Sports marks the 50-day countdown to the 2018 FIFA World Cup Russia with the unveiling of its lineup of international broadcasters for this summer’s global event, which runs on FOX and FS1 from June 14 to July 15. The roster is comprised of six broadcast teams overall led by play-by-play announcer John Strong and […]
Meanwhile, the Commission on College Basketball recommended overt changes in a move to clean up the sport, including an end to the one-and-done rule, potential lifetime bans for rule-breakers as well as changes to the relationship between the NCAA and apparel companies. NCAA president Mark Emmert has said he wants reforms in place by August, […]
Sports Illustrated’s subscription-video-on-demand streaming media network, Sports Illustrated TV is gearing up to expand its distribution with the launch of a direct-to-consumer app. SI TV, which launched in November 2017 on Amazon Channels, is now available on web browsers, rolling out on Roku, iOS and Android devices within the next week for $4.99/month or $49.99/year […]
The Stanley Cup Playoffs continue to deliver for NBC Sports, which reports an average Total Audience Delivery of 751,000 viewers through Sunday to mark the best tally in four years through the first 12 days of the playoffs. Coverage on NBC is the best since 2015, while cable coverage on NBCSN is the best in […]
U.S. Figure Skating and NBC Sports Group locked in a media rights agreement that hands the media group exclusive media rights to premier domestic and international figure skating events through 2026. Each season during the partnership, NBC Sports Group will present an unprecedented 80+ hours of coverage, including 30+ hours of figure skating coverage on […]
While we're taking the week off for July 4th, this is a great time to catch up on all our still timely editions of @CynopsisMedia daily newsletters and Special Reports -- from Sports to Executive Profiles! May your holiday be meaningful. https://t.co/kz2fOB36GR
In today's #MediaTech update: @Roku + @AmazonAds launched an integration to reach 80%+ of US HHs - the largest authenticated #CTV footprint ever. Early results? 40% more unique viewers w/ same budget + 30% less ad frequency. Game changer for advertisers. https://t.co/z2V7f4F2M5