FOX Sports confirmed that Troy Aikman and Joe Buck will officially call the NFL’s Thursday Night Football, Presented by Bud Light package on the network this season. “Since acquiring the rights to Thursday Night Football, we knew we wanted a big game feel,” said John Entz, President of Production & Executive Producer, FOX Sports. “There […]
NFL Experience Times Square, the 40,000 square foot interactive football destination located in New York City, named sports and entertainment industry veteran Michael Williams as the venue’s new President. In addition, today will see the debut of NFL Network’s Good Morning Football from the facility at 7a, as the series takes root in its new […]
Saturday night’s Top Rank Boxing on ESPN saw the Linares vs. Lomanchenko main event draw a 1.0 metered market rating for the channel, marking cable television’s highest-rated fight of 2018, according to Nielsen overnight data, while the entire Top Rank on ESPN telecast ranked as ESPN’s highest-rated Top Rank telecast of the year. Overall, the […]
Matchroom Boxing and Perform Group are making history with the launch of a $1billion joint venture that marks the biggest-ever deal in boxing. Spanning eight years, the joint venture will be titles Matchroom Boxing USA and stage 16 fights a year “featuring some of the sport’s biggest stars at the best venues across America.” DAZN […]
Dick Vitale will continue his long run with ESPN, signing on for a contract extension that runs through the 2020-21. Vitale will continue his work as a game analyst on key matchups each week during the regular season, as well as Champ Week. He will also remain a contributor on numerous ESPN platforms, including SportsCenter, […]
CBS Sports, the American Athletic Conference and Navy committed to a 10-year media rights extension that spans through the 2027 season and keeps the CBS Sports Network as the home of Navy football. As part of the agreement, CBS Sports Network will continue to televise the majority of Navy home football games, including the Air […]
ESPN’s newest brand campaign is off and running, marking the first collaboration with Droga5 and titled Life Needs Sports. The campaign “celebrates the powerful role sports play in fans’ lives. The campaign acknowledges that all fans are unique, with their own vernacular, sense of humor, styles and traditions. From the inspirational to the emotional, to […]
UFC is bringing its muscle to ESPN, locking in a deal with The Walt Disney Company’s new Direct-To-Consumer & International segment for a multi-year media rights agreement that will see exclusive live UFC content run on ESPN+, as well as across a variety of ESPN’s television, social and digital platforms, in English and Spanish, starting […]
Budweiser unleashed its new global campaign, “Light Up the FIFA World Cup,” designed to showcase the “energy of the world’s biggest sporting event and Budweiser’s passion for energizing fans as they watch and celebrate their favorite players, moments and teams throughout the tournament.” Major highlights of the campaign include global advertising featuring the largest beer […]
NASCAR may be up for sale. Reuters and NBC both report that the majority owners of NASCAR are exploring options for the future of the organization with considerations that include the sale of their entire stake. The France family, which controls NASCAR, is working with investment bank Goldman Sachs Group to identify a potential buyer […]
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