The National Football League is already gearing up to celebrate its 100th season in 2019 with a year-long series of “NFL 100” events, initiatives and programming centered around fans, players and communities. A special “NFL 100” logo has been unveiled and will be prominently displayed throughout the season – during celebrations on the field, in […]
SiriusXM unveiled new channels dedicated to the Big Ten and Big 12 with both platforms launching on Oct. 22. SiriusXM Big Ten Radio will be available exclusively to SiriusXM subscribers via the SiriusXM app, on connected devices, on the streaming web player at SiriusXM.com, and on select SiriusXM radios (channel 372), offering live play-by-play broadcasts […]
As NBA Tip-Off Week continues, Twitter is launching the #NBATwitter Hall of Fame to recognize the “personalities who embody the spirit and tone of the unique community,” announcing that Joel Embiid would be the inaugural inductee into the #NBATwitter Hall of Fame. A new inductee will receive a trophy each year etched with their best […]
Canelo Alvarez locked in a $365 million agreement with DAZN that will see an 11-fight run that his promotional company says is the richest athlete contract in sports history. The deal begins with his next bout, which will see him move up in weight to take on WBA super middleweight champion Rocky Fielding on Dec. […]
Visa launched its “new and improved Financial Football video game for the 2018 – 2019 NFL season” at an event in New Jersey with Giants players Eli Manning and Saquon Barkley. The free video game lets fans ages 11 and older suit up as a player from their favorite NFL team and play a virtual […]
NBC Sports’ lead golf analyst Johnny Miller is stepping away from the microphone after nearly 30 years on the job and will make his final call from the 18th tower call at the 2019 Waste Management Phoenix Open, from Jan. 31-Feb. 3. Miller was named lead analyst of NBC Sports’ golf broadcast team in 1990 […]
Two NBA teams locked in deals for jersey patch sponsors. The Chicago Bulls and Zenni Optical unveiled a five-year partnership that makes the online eyewear company the team’s first-ever jersey patch sponsor and the Official Eyewear Partner of the Bulls. The deal includes various marketing elements, community initiatives, digital assets, and in-arena signage and activations. […]
NBC’s Sunday Night Football saw the Chiefs/Patriots battle notch a 14.6/25 in overnight Nielsen numbers. That marks the best score for the SNF franchise since Week 1 of 2017 and is up 34% over the equivalent 2017 game to mark the fifth straight week of double digit increases for the show. The game also marked […]
In baseball, ALCS Game 2 on TBS, presented by the Google Assistant, ranked as the top program of the entire day for cable, snagging a 4.1 overnight rating. That is up 86% over the 2016 ALCS Game 2 on TBS. ALCS Game 2 across Turner’s TV Everywhere platforms is up 50% in live streaming minutes […]
With International Speedway Corporation in the midst of a multi-year $500 million capital reinvestment plan across its venues, the company is looking to redefine the audience experience at its facilities. The company recently completed a $7 million renovation at the historic Darlington Raceway, along with a $30 million infield redevelopment project at Richmond Raceway, is […]
While we're taking the week off for July 4th, this is a great time to catch up on all our still timely editions of @CynopsisMedia daily newsletters and Special Reports -- from Sports to Executive Profiles! May your holiday be meaningful. https://t.co/kz2fOB36GR
In today's #MediaTech update: @Roku + @AmazonAds launched an integration to reach 80%+ of US HHs - the largest authenticated #CTV footprint ever. Early results? 40% more unique viewers w/ same budget + 30% less ad frequency. Game changer for advertisers. https://t.co/z2V7f4F2M5