Bulls & Rockets’ cabbage patch

Two NBA teams locked in deals for jersey patch sponsors. The Chicago Bulls and Zenni Optical unveiled a five-year partnership that makes the online eyewear company the team’s first-ever jersey patch sponsor and the Official Eyewear Partner of the Bulls. The deal includes various marketing elements, community initiatives, digital assets, and in-arena signage and activations. The patch will debut on tomorrow when the team visits the Philadelphia 76ers for their season opener.

Meanwhile, the Houston Rockets locked in a multi-year partnership with ROKiT Phones that makes the company the team’s first jersey partner. The ROKiT logo will be featured on all Rockets jerseys in addition to ROKiT partnering with the team on various community outreach efforts throughout the season.

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