UFC mapped out its lineup of dates, locations, and distribution plans for UFC events for the first quarter of 2019, which marks the beginning of the company’s multi-year agreement with The Walt Disney Company’s Direct-To-Consumer & International segment and ESPN. The first three months features events across ESPN+ and ESPN networks every week for 11 […]
CBS Sports saw its coverage of the SEC on CBS’ Alabama/LSU on Saturday ranked as the highest-rated college football game on any network this season earning an average household metered market rating/share of 6.7/13, for a rise of 81% over last year’s LSU/Alabama game in primetime. Top five rated markets include Birmingham’s 52.6/70, New Orleans’ […]
The NBA formally named Cleveland as the host of NBA All-Star 2022, when the league will be commemorating its 75th anniversary. The 71st NBA All-Star Game will take place at Quicken Loans Arena, home of the Cavaliers, on Feb. 20 of the year and marks the first time the city has welcomed the game since […]
The NHL announced that the league is looking to play games in Prague, Stockholm, Germany and Switzerland next season as part of its Global Series. Teams and dates have yet to be finalized. “We’re in the planning stages of playing preseason games in Germany and Switzerland,” Commissioner Gary Bettman said, per NHL.com. “We’re looking at […]
The World Cup could overflow sooner rather than later, as FIFA President Gianni Infantino told the BBC that expansion of the World Cup field from 32 to 48 teams could come as soon as the next go-around in Qatar in 2022. Initially, it was believed that the 2026 tournament – hosted by the US, Canada […]
MGM Resorts locked in another gaming partnership, this time with the New York Jets, marking the first NFL deal that goes beyond a straight casino sponsorship. The deal includes a game named “I Called It,” in which fans can answer questions about what will happen in the Jets game’s future and will live in the […]
NBC Sports showcases $30 million in prize money and awards this weekend, anchored by the $6 million Breeders’ Cup Classic on Saturday at 3:30p on NBC. The 35th Breeders’ Cup World Championships return to Churchill Downs in Louisville for the first time since 2011, and culminates nine hours of Breeders’ Cup World Championships coverage this […]
The NFL confirmed plans to play a quarter of the regular season in London. For the first time, the season will see four games played in London in 2019, adding another week to the three that are being played there this year. Next year two games will be played at Wembley with two games to […]
MGM Resorts locked in its second sports betting partnership with a major league, announcing an agreement with the NHL to forge a “groundbreaking, multi-year strategic relationship.” MGM Resorts will now be able to market many of its products and services to the league’s fans through its media platforms and events. MGM Resorts will also use […]
FOX saw the Red Sox’ World Series clinching 5-1 victory over the Dodgers on Sunday night reel in an average audience of 17,635,000 viewers, according to Nielsen. That viewership should mark the network’s sixth evening in a row atop the primetime rankings to mark the second time the network has accomplished the feat. Boston’s victory […]
While we're taking the week off for July 4th, this is a great time to catch up on all our still timely editions of @CynopsisMedia daily newsletters and Special Reports -- from Sports to Executive Profiles! May your holiday be meaningful. https://t.co/kz2fOB36GR
In today's #MediaTech update: @Roku + @AmazonAds launched an integration to reach 80%+ of US HHs - the largest authenticated #CTV footprint ever. Early results? 40% more unique viewers w/ same budget + 30% less ad frequency. Game changer for advertisers. https://t.co/z2V7f4F2M5