The NHL’s MGM shot

MGM Resorts locked in its second sports betting partnership with a major league, announcing an agreement with the NHL to forge a “groundbreaking, multi-year strategic relationship.” MGM Resorts will now be able to market many of its products and services to the league’s fans through its media platforms and events. MGM Resorts will also use official NHL branding to amplify the relationship across a range of the company’s land-based and digital sports betting offerings within the United States.

As part of the relationship, MGM Resorts will receive access to previously unseen enhanced NHL proprietary game data that will be generated by the League’s state of the art tracking systems currently under development. Access to this data will allow MGM Resorts to provide its customers with specialized NHL game insights, as well as unlocking new and innovative interactive fan engagement and betting opportunities for its U.S. customers wherever legally available.

MGM Resorts will also reach NHL fans through communications to subscribers from the NHL’s fan database that will market MGM Resorts’ portfolio of destination resort brands, as well as promote MGM Resorts’ M life Rewards program, which currently has 31 million members. In addition, MGM Resorts will leverage promotional opportunities in connection with the NHL’s calendar of marquee events — including the Stanley Cup Playoffs and Stanley Cup Final, NHL All-Star Game, NHL Winter Classic and the NHL Stadium Series — to showcase a variety of offerings across its portfolio.

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