The NBA announced that Executive Vice President and Chief Marketing Officer Pam El will retire at the end of 2018. During her tenure at the NBA, El has been integral to the global growth of the league, leading the marketing strategy, advertising and brand management and development for the NBA, WNBA, NBA G League and […]
PlayStation will officially return as the Fiesta Bowl title sponsor as part of a multi-year agreement with ESPN. This year’s PlayStation Fiesta Bowl will be played on Jan. 1, at 1p at State Farm Stadium in Glendale. The category exclusive deal secures PlayStation as the official gaming and virtual reality sponsor for the College Football […]
MGM Resorts locked in a trifecta, announcing a deal to partner with Major League Baseball that combines the MLB brand with MGM Resorts and play MGM brands across league and team sponsorships, data usage in gaming, promotion across MLB-owned media platforms, and domestic and international activations at MLB events. The deal with MLB joins other […]
Tiger Woods next play is with Discovery Inc., as the 14-time Major champion inked an exclusive multi-year global content partnership with the company and the PGA TOUR. Starting in January, GOLFTV powered by PGA TOUR, the new global live and on-demand video streaming service, will collaborate with Woods on a wide range of programming, content […]
Disney is stepping up its game with the NFL, announcing – for the first time in its history – that ABC will now carry all three days of the 2019 NFL Draft, including two nights of primetime coverage as part of the company’s coverage of the event. ABC will be the exclusive broadcast home of […]
Speaking of the NFL, CBS Sports saw its Week 12 NFL doubleheader coverage on Sunday rank as its highest-rated game of the NFL season. The national 4:25p game window drew a 17% spike to hits a rating/share of 15.5/29 in the metered markets, anchored by the Steelers/Broncos matchup. The network’s regional 1p game window earned […]
College football locked in its teams and schedules for its conference championship games. For the first time in history, each major conference will play a conference championship game. The action begins on Friday with the MAC Championship pitting Northern Illinois/Buffalo on ESPN2 at 7p, followed by Utah/Washington for the Pac-12 title on FOX at 8p. […]
Thanksgiving was fruitful for the NFL’s television partners, as all three networks saw growth over 2017 numbers from the holiday. Overall, the three Thanksgiving Day games averaged an 11.7 HH rating and 26.5M viewers, according to Nielsen, for upticks of 14% and 17% respectively. FOX saw its Redskins/Cowboys contest average 30,475,000 viewers with a 12.5 […]
A historic Monday Night Football battle between the Chiefs and Rams led ESPN to its best overnight rating for an ESPN MNF game since 2014 as the Rams’ victory earned an 11.3 overnight Nielsen rating, also ESPN’s highest overnight rating overall since the College Football Playoff National Championship Game on January 8. That marks a […]
For the first time, Showtime Networks is offering viewers the opportunity to purchase the WBC Heavyweight World Championship Deontay Wilder vs. Tyson Fury on SHOWTIME PPV directly through the SHOWTIME app. Subscribers and non-subscribers will be able to purchase and live stream the event for $74.99 or through cable, DBS, telco and streaming providers nationwide. […]
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