NBA CMO books end game

The NBA announced that Executive Vice President and Chief Marketing Officer Pam El will retire at the end of 2018. During her tenure at the NBA, El has been integral to the global growth of the league, leading the marketing strategy, advertising and brand management and development for the NBA, WNBA, NBA G League and NBA 2K League. In her role as EVP and CMO, she has also overseen a dedicated team responsible for the league’s customer data strategy, market research and media planning and buying. Following her departure, El will consult for the NBA serving as an adviser on marketing and branding matters.

“Pam’s contributions to the NBA have been extraordinary,” said NBA Deputy Commissioner and COO Mark Tatum. “Even before she joined the league in 2014, we benefited greatly from Pam’s expertise during her time as head of Marketing for State Farm Insurance, where she established vital partnerships between the NBA and WNBA and the leading U.S.-based insurance company. We are grateful for her incredible impact spearheading marketing strategy for all four of our leagues, and we wish her well in retirement after an award-winning career.”

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