MGM adds MLB to battery

MGM Resorts locked in a trifecta, announcing a deal to partner with Major League Baseball that combines the MLB brand with MGM Resorts and play MGM brands across league and team sponsorships, data usage in gaming, promotion across MLB-owned media platforms, and domestic and international activations at MLB events. The deal with MLB joins other recent deals MGM inked with the NBA and NHL. The new multiyear agreement designates MGM Resorts as the first-ever “Official Gaming Partner of MLB” and “Official Entertainment Partner of MLB.” MGM Resorts will domestically promote its brand and gaming options across MLB’s digital and broadcast platforms, including MLB Network, MLB.com, the MLB At Bat app and additional fan engagement offerings to be jointly developed.

“We are pleased to partner with MGM Resorts International, a clear industry leader in the sports gaming area, to work together on bringing innovative experiences to baseball fans and MGM customers,” said Commissioner Rob Manfred. “Our partnership with MGM will help us navigate this evolving space responsibly, and we look forward to the fan-engagement opportunities ahead.”

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