The National Football League and Intuit Inc announced Friday that as part of their multi-year official sponsor partnership, Intuit TurboTax Live will serve as the first-ever presenting sponsor of both the AFC and NFC Championship Games. As a part of the sponsorship, TurboTax Live branding will be featured during the 2019 AFC and NFC Championship […]
Darts are the latest niche sport to deliver big streaming numbers. BBC America just completed coverage of the William Hill World Darts Championship from London, and delivered 2.6 million live streams across BBCA.com / Facebook / YouTube when the competition concluded January 1. BBCA pilled in a variety of brands for the broadcast coverage as […]
In a deal that does not yet include gambling or fantasy sports, thanks to the issue of consistent nationwide legalized sports gambling, The National Football League signed a multiyear agreement to make Caesars Entertainment Corp. its first-ever casino partner. Caesars will have exclusive rights to use NFL marks to promote casinos in the U.S. and […]
The PBR opens up its 26th season Friday at Madison Square Garden amid a slew of new partners and news. RidePass, PBR’s new western sports OTT, begins its second year by offering every PBR event in Australia, Brazil, and Canada live and on-demand. It will now be carried by FloSports, as part of a multiyear […]
Those who predicted the demise of the NFL may be best reconsidering, at least from a ratings standpoint. NBC ‘s 13th season of Sunday Night Football was up seven percent viewership keeping it on pace to be the number one show in primetime for a record eighth straight year. The run has already eclipsed the […]
The Rose Bowl Game Presented by Northwestern Mutual and the Allstate Sugar Bowl delivered New Year’s Six record ratings, with both bowls achieving their highest non-CFP Semifinal rating in the College Football Playoff five-year history. The significant New Year’s Day ratings, combined with the strong College Football Playoff Semifinals and Chick-fil-A Peach Bowl ratings on […]
The NHL iced in its key dates for the 2019-2020 season, unveiling the locations and dates for the 2019 Tim Hortons NHL Heritage Classic, 2020 Bridgestone NHL Winter Classic, 2020 Honda NHL All-Star Weekend and 2020 NHL Stadium Series. The 2019 Tim Hortons NHL Heritage Classic will feature the Calgary Flames/Winnipeg Jets at Mosaic Stadium […]
Rounding up the ratings news, FOX Sports is touting that the America’s Game of the Week NFL package wrapped up the season ranking as the top show on TV, averaging 22,119,000 viewers with a 12.7 household Nielsen score. Overall the NFL on FOX averaged just over 18 million viewers, up 2% over 2017, with FOX […]
ESPN laid out plans for its most extensive New Year’s Six presentation ever, bringing back the MegaCast production and now offering up to 12 presentations for the College Football Playoff Semifinals at the Goodyear Cotton Bowl Classic featuring Clemson/Notre Dame at 4p and the Capital One Orange Bowl between Alabama/Oklahoma at 8p on Dec. 29. […]
CBS Sports and The Alliance of American Football revealed the announce teams for the inaugural 2019 season, which debuts on CBS on Feb. 9 at 8:30p with regional coverage featuring the San Antonio Commanders hosting the San Diego Fleet and the Atlanta Legends visiting the Orlando Apollos. Spero Dedes, Trent Green and Tiki Barber, along […]
While we're taking the week off for July 4th, this is a great time to catch up on all our still timely editions of @CynopsisMedia daily newsletters and Special Reports -- from Sports to Executive Profiles! May your holiday be meaningful. https://t.co/kz2fOB36GR
In today's #MediaTech update: @Roku + @AmazonAds launched an integration to reach 80%+ of US HHs - the largest authenticated #CTV footprint ever. Early results? 40% more unique viewers w/ same budget + 30% less ad frequency. Game changer for advertisers. https://t.co/z2V7f4F2M5