The NFL is ready to gamble on a deal with Caesars

In a deal that does not yet include gambling or fantasy sports, thanks to the issue of consistent nationwide legalized sports gambling, The National Football League signed a multiyear agreement to make Caesars Entertainment Corp. its first-ever casino partner. Caesars will have exclusive rights to use NFL marks to promote casinos in the U.S. and U.K., for a price tag of close to $30 million a year, according to sources. The agreement follows earlier deals by MGM to gain official status with the NBA and the NHL, but is not as detailed as those partnerships at this stage.

“We couldn’t be more excited to work with one of the world’s largest gaming and entertainment companies,” said Renie Anderson, Senior Vice President, NFL Partnerships, Sponsorship and Consumer Products. “Combining the NFL with Caesars’ expertise in world class entertainment will provide our fans unique experiences both here in the United States and abroad.”

Seven NFL Clubs have relationships with Caesars Entertainment, including the Falcons, Ravens, Bears, Colts, Saints, Raiders and Eagles. Caesars will also host elements of the 2020 Draft in coordination with the City of Las Vegas as another part of the growing partnership.

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