PBR rides new partners into their 2019 season

The PBR opens up its 26th season Friday at Madison Square Garden amid a slew of new partners and news. RidePass, PBR’s new western sports OTT, begins its second year by offering every PBR event in Australia, Brazil, and Canada live and on-demand. It will now be carried by FloSports, as part of a multiyear partnership for FloRodeo.com. More than 150 live events and over 500 hours of PBR and premier western sports live and on-demand RidePass content will be simulcast worldwide on FloRodeo.com, bringing FloSports subscribers an enhanced version of RidePass under the RidePass/Pro brand.

The PBR also announced Monster Energy, title partner for PBR at the Garden for a number of years, has renewed their commitment as the title partner of their premier tour PBR, Unleash the Beast. Ford Trucks renewed its longstanding PBR partnership as well in the U.S., and Jack Daniels and Wrangler, two 25-year sponsors, are returning to the sport.

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