Conference Championships paid off big for networks on Sunday. Nearly 54 million people tuned to in watch CBS Sports’ coverage of the Patriots/Chiefs in the AFC Championship Game, clocking 53.9 million viewers to rank as the second-most watched AFC Championship Game in 42 years, according to Nielsen fast national ratings. The OT matchup drew an […]
The debut of UFC Fight Night on ESPN+, which showcased13 fights live from Brooklyn’s Barclays Center, led to a record-setting night with 568,000 new subscribers to the platform on Friday and Saturday to rank as the largest event and subscription catalyst for ESPN+ thus far. The UFC Fight Night on ESPN+ Prelims card ran on […]
The NBA announced that the 2019 NBA All-Star Draft will be carried by TNT on Feb. 7 at 7p while the rosters for the NBA All-Star Game will be revealed during a special NBA All-Star Draft Show, which will be followed by an extended version of the TNT NBA Tip-Off presented by Autotrader pregame show. […]
ESPN is tapping the talents of Max Kellerman to host a new, 30-minute boxing series that will run on ESPN2 and the ESPN App that will run on Fridays at 5p and feature Kellerman’s analysis, interviews with top fighters and guest appearances by leaders in the sport. The show will debut Feb. 8, ahead of […]
Sportradar announced the launch of ad:s, described as a new full-service marketing offer for sports betting operators, developing “in response to the strong demand and interest from the betting industry.” ad:s offers bookmakers a slate of marketing solutions that eliminates waste and streamlines their business with targeted spend on verifiable prospects that produce measurable results. […]
It is the end of an era as Bob Costas and NBC have reportedly agreed to mutually part ways, according to the New York Post. Final terms of a buyout have been reached between the two sides with Costas stating that “It’s all settled quietly and happily for all concerned.”
INDYCAR inked a deal with global information technology and communications company NTT to become the entitlement sponsor in a multiyear deal. The newly named slate will now be called the NTT IndyCar Series, with NTT also becoming the official technology partner of INDYCAR, the NTT IndyCar Series, Indianapolis Motor Speedway and the Indianapolis 500. “Having […]
The NBA, National Basketball Players Association and 2K, a wholly-owned label of Take-Two Interactive Software and publisher of the basketball video game NBA 2K, announced a multiyear global partnership extension. “The NBA has been an outstanding partner throughout the history of the NBA 2K franchise, contributing significantly to its unparalleled success and the ability to […]
Endeavor announced the formation of Endeavor Streaming, designed to showcase the company’s video streaming products and services, with OTT leader NeuLion, acquired by Endeavor in 2018, absorbed within the new group alongside Endeavor’s internally developed video platform technology, and now operate exclusively under the Endeavor Streaming moniker. Endeavor Streaming will continue servicing properties that include […]
ESPN locked in US rights to more than 65 CFL games that will run on ESPN+ direct-to-consumer streaming service with 20 CFL games set to run on ESPN networks, in addition to one Division Final and the Grey Cup. “It’s exciting for the CFL to continue its relationship with ESPN and expand onto ESPN+,” said […]
While we're taking the week off for July 4th, this is a great time to catch up on all our still timely editions of @CynopsisMedia daily newsletters and Special Reports -- from Sports to Executive Profiles! May your holiday be meaningful. https://t.co/kz2fOB36GR
In today's #MediaTech update: @Roku + @AmazonAds launched an integration to reach 80%+ of US HHs - the largest authenticated #CTV footprint ever. Early results? 40% more unique viewers w/ same budget + 30% less ad frequency. Game changer for advertisers. https://t.co/z2V7f4F2M5