The NFL opens the doors to NFL100 at the Super Bowl on Sunday in a move to commemorate its centennial season designed to “bring generations of football fans, players, communities, and all 32 clubs together for a unique line-up of programming and activities.” The campaign opens during Super Bowl LIII with “The 100-Year Game,” a […]
The Pac-12 Conference is on the prowl for a partner, announcing plans to engage The Raine Group, a global investment bank focused exclusively on sports, media and technology, to work with the Conference on its media rights strategy, including opportunities to maximize the value of its full portfolio of media assets through strategic partnerships. The […]
A transformative year at FOX on multiple levels has placed the company’s spotlight squarely on the power of FOX Sports and its role in driving premium, live events with the company last year landing rights to the Thursday Night Football franchise, along with deals that include the WWE, PBC, PBA, as well as a renewal […]
Major League Baseball, Nike and Fanatics locked in a new 10-year global partnership that designated Nike as the Official Uniform and Footwear Supplier of MLB starting in the 2020 season, providing players with uniforms developed by Nike’s team and will provide fans with the “widest assortment of MLB fan gear ever,” manufactured and distributed by […]
Tomorrow’s coverage of the 2019 Honda NHL All-Star Game will see NBC Sports stream a first-of-its-kind digital-only presentation showcasing new puck and player tracking technology designed to deliver data and information in real time as the NHL’s top players compete for $1 million. The new puck and player tracking technology will be showcased throughout the […]
Amazon Prime lined up a return trip for Hannah Storm and Andrea Kremer to provide commentary and analysis for the 2019 season of Thursday Night Football on Prime Video. “Hannah and Andrea raised the bar last year as they became the first all-woman team to call NFL games,” said Marie Donoghue, Vice President of Global […]
ESPN iced a deal with Aspen Snowmass to continue to host X Games Aspen through 2024 in a five-year deal. Aspen has been home to the winter edition of X Games since 2002 and by the end of the new accord, the X Games will have been in Aspen Snowmass for 23 consecutive years. ESPN’s […]
Johnny Miller will call his final broadcast next Saturday (Feb. 2) during NBC Sports’ live third round coverage of the Waste Management Phoenix Open, following nearly 30 years spent as the network’s lead golf analyst. The broadcast will celebrate Miller’s three decades in the 18th tower through special tributes and reflections during third round coverage […]
The NFL will approach Super Bowl week with a new heavyweight brand in the books, announcing a deal with Lowe’s Companies to serve as the Official Home Improvement Retail Sponsor of the league. The exclusive, multi-year sponsorship grants Lowe’s the ability to market and activate on a national and local level throughout the year, including […]
NBC Sports serves up live coverage of the 3-on-3 Honda NHL All-Star Game this Saturday night on NBC from SAP Center, marking the first time in more than 20 years that the NHL All-Star Game will be shown live on broadcast television in primetime. Mike Tirico will host coverage at 8p. NBCSN opens the festivities […]
© 2025 Access Intelligence, LLC – All Rights Reserved.
