The NFL opens the doors to NFL100 at the Super Bowl on Sunday in a move to commemorate its centennial season designed to “bring generations of football fans, players, communities, and all 32 clubs together for a unique line-up of programming and activities.” The campaign opens during Super Bowl LIII with “The 100-Year Game,” a commercial that will air during the game broadcast on CBS and offers tribute to the iconic moments, players and images from the NFL, both past and present. The spot will feature more than 40 current and former NFL players, including 19 Hall of Famers and a total of 53 Super Bowl rings. The celebration then formally kicks off during the NFL Draft and will build up leading up to the first game of the 100th season at NFL Kickoff in 2019. The NFL100 celebration will sustain throughout the season and will culminate at Super Bowl LIV (Feb. 2, 2020) in Miami.

“With fans at the center, NFL100 will be a big family reunion for all those across the country, and around the world, whose lives have been enriched by the sport of football,” said NFL Commissioner Roger Goodell. “Over nearly 100 years, the NFL and the game of football have continued to evolve and grow. NFL100 is a chance to celebrate how far we’ve come and look ahead to the next 100 years.”