The Pac-12 Conference is on the prowl for a partner, announcing plans to engage The Raine Group, a global investment bank focused exclusively on sports, media and technology, to work with the Conference on its media rights strategy, including opportunities to maximize the value of its full portfolio of media assets through strategic partnerships. The Pac-12’s current media rights agreements through 2024. Addressing the Conference’s media strategy, Commissioner Larry Scott said, “The Pac-12 is very fortunate to be in the unique position of both having all of our major media rights available in 2024 and owning our own media company, which provides us with great flexibility and optionality in today’s rapidly changing media environment. With the value of premium sports media rights continuing to rise and new entrants in the media space, now is a great time to explore with our members all opportunities to create value in the short and long term while staying true to our vision that controlling our own destiny is a great position to be in.”
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