NASCAR is giving its schedule an overhaul, announcing major changes to its 2020 series for both the regular season and the playoffs. The biggest change will see the finale shift from Miami to Phoenix, where it will be held at the renovated ISM Raceway on Nov. 8. Meanwhile, the Bristol Night Race will become a […]
Opening Day sees multiple new activations on the MLB front. Budweiser announced plans to partner with Spike Lee to mark the Centennial of Jackie Robinson. Budweiser will launch a national campaign that will honor the athlete and activist throughout the 2019 MLB season. Budweiser created “Impact,” part of the campaign that will include a 3-minute […]
Turner Sports and CBS Sports’ coverage of the 2019 NCAA Division I Men’s Basketball Championship continued to deliver significant audience increases across all platforms. Live game coverage across TBS, CBS, TNT and truTV is averaging a 6.4/15 HH rating/share in the metered markets, the second-highest rating through the first weekend since 1991, when the NCAA […]
NASCAR and GEICO announced a multi-year agreement designating the brand as the “Official Insurance Partner of NASCAR” and expanding its presence across the sport. GEICO’s involvement in NASCAR spans more than a decade through a partnership with International Speedway Corporation (ISC), which includes assets such as the GEICO Restart Zone, race entitlements and campgrounds sponsorships. […]
Last week saw FOX Sports celebrate the NCAA Tournament by orchestrating the first visit to Las Vegas for betting show Lock It In, out of the sportsbook at the MGM Grand. The FS1 series entered the studio programming lineup in September as the network’s first foray into the world of sports gambling. Cynopsis caught up […]
Turner Sports and CBS Sports saw gains for the first round of the 2019 NCAA Men’s Basketball Tournament as programming averaged a 6.1/14 across CBS, TBS, TNT and truTV. That score is tied with 2015 as the highest-rated first round in 28 years, according to Nielsen, anchored by Friday’s primetime window, which generated a 7.7/15, […]
FOX Sports’ talent plans for FIFA Women’s World Cup France 2019 are locked in, with a roster that features names that played on a total of 30 FIFA World Cup teams. The studio team will feature Heather O’Reilly, Christie Pearce Rampone, Alexi Lalas, Ariane Hingst, Kelly Smith, Karina LeBlanc, Kate Gill, Leslie Osborne and Eniola […]
DAZN is upping the ante for new subscribers, announcing a pricing change to alter its monthly fee to $19.99 for new subscribers starting next week while offering a new $99.99 annual plan. Current subscribers will pay the original $9.99 monthly fee for another year. “The annual cost, broken down, is just over $8 a month […]
Danica Patrick is heading to NBC Sports, where the former INDYCAR and NASCAR driver will serve as a studio analyst for the company’s inaugural coverage of the Indianapolis 500 presented by Gainbridge on May 26 where she will join host Mike Tirico. Patrick will also participate in NBC Sports’ coverage of Indy 500 Pole Day […]
The LPGA is unveiling its new brand positioning designed to embrace its history and look toward the future with the motto: Drive On. “Drive On is clearly rooted in golf, but it’s a bigger idea. It captures the power and potential in each of us and celebrates the hard work, focus, and tenacity that it […]
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