LPGA revs up Drive

The LPGA is unveiling its new brand positioning designed to embrace its history and look toward the future with the motto: Drive On. “Drive On is clearly rooted in golf, but it’s a bigger idea. It captures the power and potential in each of us and celebrates the hard work, focus, and tenacity that it takes to achieve our goals,” the company stated about the move. “For nearly 70 years, the LPGA has been ‘driving on’ to create greater opportunity for women,” said Roberta Bowman, LPGA’s Chief Brand and Communications Officer on the announcement. “Standing on the shoulders of our 13 Founders and the other outstanding women who came before them, the members of the LPGA today are fully prepared to carry the future on their shoulders. Crushing it everyday so that today’s youth can crush it for the next generation.”

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