Turner Sports and CBS Sports saw gains for the first round of the 2019 NCAA Men’s Basketball Tournament as programming averaged a 6.1/14 across CBS, TBS, TNT and truTV. That score is tied with 2015 as the highest-rated first round in 28 years, according to Nielsen, anchored by Friday’s primetime window, which generated a 7.7/15, also the highest in 28 years. First Thursday coverage pulled a 6.0/14 metered market HH rating/share across TBS, CBS, TNT & truTV, to rank as the best in four years. NCAA March Madness Live set all-time records in both live hours and live streams for the first Thursday of the NCAA Tournament, up 26% and 24% respectively vs. 2018.
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