The clock’s apparently run out on the Alliance of American Football, and after eight weeks of games in its inaugural season, league owner Tom Dundon suspended all operations for the org. League co-founder Bill Polian confirmed the news to ESPN, noting “I am extremely disappointed to learn Tom Dundon has decided to suspend all football […]
Tennis Channel and the Citi Open tennis tournament in DC renewed their exclusive multimedia partnership through 2023. The five-year agreement will let the network remain the television and digital home of the annual summer men’s and women’s event, with the 2019 Citi Open main draw running July 29-August 4. Last year Tennis Channel dedicated close […]
CBS Sports is up for another ride with Professional Bull Riders, announcing a long-term rights extension that keeps CBS Sports as the exclusive television home of PBR through 2028. The new agreement also ups the number of PBR broadcast hours on the CBS Television Network on a yearly basis, adding additional broadcast hours during the […]
CBS Sports and Turner Sports’ coverage of the 2019 NCAA Division I Men’s Basketball Championship is now tied for the third-highest rating through the Regional Finals in 26 years, pulling a 6.7/15 household rating for an 8% markup over last year, based on Nielsen metered market delivery. This weekend’s Regional Finals across TBS and CBS […]
Baseball is back and Home Team Sports is once again serving up partnership opportunities with RSNs throughout the country, with the sales unit of FOX Sports offering advertisers “build-your-own”, scalable branding opportunities for TV, mobile, and digital media sponsorships for all MLB home teams in the U.S., reaching every DMA across the country. Cynopsis Sports […]
The NCAA Men’s Basketball Tournament continues to deliver upticks in audiences for CBS and Turner Sports. Friday’s regional semifinal action saw a 27% lift in metered market rating, hitting an 8.5/17. Tournament to date, through Friday, sees the event average a 6.6/15 to tie for the second highest in 29 years. NCAA March Madness Live […]
The NHL landed their third partner in the gambling space, announcing William Hill US, an “Official Sports Betting Partner. “This new partnership is yet another example of the innovative yet practical approach our League is taking with the emerging sports gaming industry,” said NHL Commissioner Gary Bettman. “We continue to work directly with stakeholders to […]
The NBA and beIN SPORTS, the official broadcast partner of the NBA in France, announced that the Charlotte Hornets and the Milwaukee Bucks will play in the NBA’s first regular-season game in Paris on Friday, January 24, 2020 at the AccorHotels Arena. It’s an expansion of the NBA’s European schedule, which has seen growth around […]
ESPN and the American Athletic Conference made it official, reaching a 12-year extension for the conference’s global media rights that strengthens the conference’s extensive existing presence on ESPN’s television networks and adds thousands of events on ESPN+, the direct-to-consumer sports streaming service, through 2031-32. The extension begins with the 2020-21 academic year. Beginning in 2020-21, […]
Up2Us Sports announced a three-year Regional Partnership with the Los Angeles Dodgers Foundation (LADF) to identify, place and train Up2Us Sports coaches in youth sports programs to deepen the impact of sports-based youth development in the local market. Throughout the three-year partnership, LADF’s investment of $1 million will help Up2Us Sports recruit, train and place […]
While we're taking the week off for July 4th, this is a great time to catch up on all our still timely editions of @CynopsisMedia daily newsletters and Special Reports -- from Sports to Executive Profiles! May your holiday be meaningful. https://t.co/kz2fOB36GR
In today's #MediaTech update: @Roku + @AmazonAds launched an integration to reach 80%+ of US HHs - the largest authenticated #CTV footprint ever. Early results? 40% more unique viewers w/ same budget + 30% less ad frequency. Game changer for advertisers. https://t.co/z2V7f4F2M5