CBS saddles up PBR extension

CBS Sports is up for another ride with Professional Bull Riders, announcing a long-term rights extension that keeps CBS Sports as the exclusive television home of PBR through 2028. The new agreement also ups the number of PBR broadcast hours on the CBS Television Network on a yearly basis, adding additional broadcast hours during the 2019 season and then televising nearly 20 broadcast hours of programming each subsequent year over the course of the agreement. Broadcast coverage features multiple PBR Majors awarding riders more points and earnings –Monster Energy Bucking Battle, Iron Cowboy and Jack Daniel’s Music City Knockout – and other key events from the PBR circuit, including the Global Cup.

Meanwhile, CBS Sports Network will continue its season-long coverage, airing 28 events including all four Majors – with live coverage of Last Cowboy Standing – and more than 85 hours each year, opening the season at Madison Square Garden in January and closing it in Las Vegas with the PBR World Finals each November.

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