NHL Gambles on William Hill

The NHL landed their third partner in the gambling space, announcing William Hill US, an “Official Sports Betting Partner. “This new partnership is yet another example of the innovative yet practical approach our League is taking with the emerging sports gaming industry,” said NHL Commissioner Gary Bettman. “We continue to work directly with stakeholders to cultivate relationships across the sports betting landscape. Partnering with William Hill US, a leader in both the sportsbook and mobile betting marketplace, provides a tremendous opportunity to further fan engagement.”

As an official sports betting partner of the NHL, William Hill will receive promotional media in relevant NHL markets and will leverage branding opportunities in connection with the League’s calendar of marquee events. The NHL previously announced deals with Fan Duel and MGM.

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