ESPN firmed up its new Monday Night Football team, locking in play-by-play voice Joe Tessitore, analyst Booger McFarland and reporter Lisa Salters to make up the commentator crew when Monday Night Football kicks off season 50 this fall. The trio will kick off coverage on Sept. 9 with the Texas/Saints at 7p as part of […]
YouTube and Major League Baseball cemented their first-ever exclusive live game distribution partnership that will see MLB games stream on YouTube and YouTubeTV during the second half of the 2019 MLB Regular Season. The 13-game package will be distributed on YouTube globally and includes exclusive distribution rights in the US, Canada and Puerto Rico, running […]
ESPN said on Tuesday that the company would be ending its run of ESPN The Magazine is September. The publication has been in print since 1998, with editorial staffers expected to stay with the company. “Consumer habits are evolving rapidly, and this requires ESPN to evolve as well,” the company said in a statement to […]
Twitter returned to the Digital Content NewFronts showcasing an expanded lineup of new partnerships, as well as live and on demand premium video programming for advertisers. Video programming in sports announced on stage include: NFL: As part of a multiyear partnership extension with Twitter, the NFL will continue to program a full slate of video […]
NBC paves The Road to the Triple Crown this week, anchored by the network’s live five-hour Kentucky Derby Day telecast on Saturday at 2:30p. Overall, NBC Sports serves up more than 18 hours of Kentucky Derby Week action, all starting Thursday with live coverage beginning at 4p on NBCSN with four live races, six live […]
The 2019 NFL Draft scored new records in media consumption, with the three days of selections and analysis generating a combined 3.95 HH rating and average of 6.1 million viewers overall, according to the league, to rank as the highest-rated and most-watched Draft ever and topping the records set a year ago. Overall NFL Draft […]
The Overwatch League today tied up deal with AB InBev, making Bud Light the official beer of Overwatch League. The brand will now activate at fan watch parties around the world (excluding China) and will include sponsorship of fan activations when the league hits the road, including last weekend’s events in Dallas, along with Atlanta […]
A big round of applause for everyone who participated in the Cynopsis Sports Awards on Thursday, from the winners/nominees and presenters to our judges and audience members, with a special shoutout to our luminaries: NFL Films, winner of the Legacy Award; NBC Sports’ Jenny Storms, our winner of Marketer of the Year and the Navigator […]
Another game 7, another new benchmark for NBC Sports. With Round one of the Stanley Cup Playoffs producing 10 overtime games, three Game 7s and two improbable sweeps, NBC Sports’ presentation delivered the most-watched First Round in seven years, according to Nielsen and digital data from Adobe Analytics. 45 Stanley Cup Playoff First Round games […]
Sometimes age in the NFL has its benefits. The NFLPA released their Top 50 Player Sales list Wednesday, and Patriots QB Tom Brady finished No. 1, the 15th consecutive year he has finished no less than third. The list is based on total sales of all officially licensed NFL player merchandise from March 1, 2018 […]
While we're taking the week off for July 4th, this is a great time to catch up on all our still timely editions of @CynopsisMedia daily newsletters and Special Reports -- from Sports to Executive Profiles! May your holiday be meaningful. https://t.co/kz2fOB36GR
In today's #MediaTech update: @Roku + @AmazonAds launched an integration to reach 80%+ of US HHs - the largest authenticated #CTV footprint ever. Early results? 40% more unique viewers w/ same budget + 30% less ad frequency. Game changer for advertisers. https://t.co/z2V7f4F2M5