Twitter’s NewFront blitz

Twitter returned to the Digital Content NewFronts showcasing an expanded lineup of new partnerships, as well as live and on demand premium video programming for advertisers. Video programming in sports announced on stage include:

NFL: As part of a multiyear partnership extension with Twitter, the NFL will continue to program a full slate of video highlights, breaking news and analysis, and will also include new live shows anchored around NFL tentpole events.
Univision: Univision and Twitter are launching a content partnership that will include select highlights from Liga MX and UEFA Champions League.
The Players’ Tribune: The Players’ Tribune and Twitter for a talk show called “Don’t @ Me”.
MLS: MLS announced a multi-year extension of their content agreement with Twitter that provides fans highlights, engagement opportunities and a comprehensive slate of live matches in English via @UnivisionSports and @MLS.
ESPN: “ESPN Onsite” will be the brand extension of ESPN live shows from location, which offers fans more of what they expect from ESPN on Twitter: Access and add Onsite branding on Twitter around other tentpole events when they are on location.
Bleacher Report: Bleacher Report is bringing House of Highlights back to Twitter.
Blizzard Entertainment: Blizzard Entertainment will spotlight BlizzCon 2019 by delivering a selection of content from the show to Twitter for the first time. Viewers worldwide will be able to enjoy the entirety of the BlizzCon opening ceremony, exclusive behind-the-scenes interviews and live broadcasts, clips and highlights of game-developer panels, esports tournaments, and more.

“When you collaborate with the top publishers in the world, you can develop incredibly innovative ways to elevate premium content and bring new dimensions to the conversations that are already happening on Twitter,” said Twitter Global VP and Head of Content Partnerships Kay Madati. “Together with our partners, we developed this new slate of programming specifically for our audiences, and designed the content to fuel even more robust conversation on Twitter.”

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