Bleacher Report announced a new slate of sponsors that will spotlight the U.S. Women’s National Teams and showcase the personalities of the stars playing in France. The lineup will include content features that pair blue chip brands with some of the sport’s biggest names: Adidas with Morgan Bryan; Body Armor with Megan Rapinoe; Umbro with […]
With five consecutive weeks of growth, ESPN is in positive viewership territory with its 2019 Sunday Night Baseball slate. Through 10 telecasts, the franchise has averaged nearly 1.51 million viewers, a 3% gain from 1.46 million watchers through the corresponding stage of the 2018 season. Sunday Night Baseball enjoyed its top telecast season to date […]
CBS President and Acting CEO Joe Ianniello is all in on the network’s chances of retaining NFL rights when the current TV contracts expire after the 2023 season. Ianniello, speaking at the Credit Suisse Annual Communications Conference on June 5, said the parties have mutually benefited from each other. He acknowledges the league can go […]
Kevin Warren, a trailblazer in the ranks of pro football, will soon leave his mark on college sports. The Big Ten Conference introduced the Minnesota Vikings COO as its new commissioner, making him the first African-American to hold that position for the NCAA’s oldest Division I conference. In his new job, Warren becomes the Big […]
New York Mets analyst, MLB Network studio analyst and TBS postseason broadcaster Ron Darling, who has been sidelined since April as doctors diagnosed him with thyroid cancer, is feeling better. With the cancer stabilizing, Darling returned to the SNY booth June 4 calling the Amazins’ action against the San Francisco Giants.
Minor League Baseball announced the official launch of MiLB Pride, the largest documented Pride celebration in professional sports, as part of the organization’s diversity and inclusion initiative. Nearly 70 MiLB teams will host Pride Nights or events this season. MiLB Pride events will include teams holding LGBTQ-themed nights, incorporating Pride into scheduled promotions, providing discounted […]
The Most Tweeted about stats from Sunday nights NBA Finals Game 2: Player Accounts @StephenCurry30 @KlayThompson @Andre @kawhileonard @boogiecousins “Famous Fans” Accounts (people watching the game from the stands in Toronto) @BarackObama @ShawnMendes @Drake Hashtags #NBAFinals #WeTheNorth #DubNation
This week the AVP brings the beach to the Hudson River, taking over the new Gansevoort Pier just off NYC’s High Line for the Manhattan Open. From coast to coast as we head into an Olympic year, the AVP continues to grow their business. We asked CEO Donald Sun to give us a breakdown. On […]
Game 1 of the 2019 NBA Finals between the Toronto Raptors and Golden State Warriors delivered a combined average audience of 3.5 million viewers across simulcast coverage on Sportsnet National+, SportsnetOne+ and RDS+, making it the most-watched NBA game ever in Canada.
Just ahead of the FIFA Women’s World Cup France 2019, Visa unveiled an expanded commitment to women’s soccer, “leveraging the brand’s sponsorship platform to inspire women athletes amidst the global gender equality and women’s empowerment movement.” The investment includes a five-year sponsorship agreement with the U.S. Soccer Federation, complementing the brand’s investment with UEFA Women’s […]
While we're taking the week off for July 4th, this is a great time to catch up on all our still timely editions of @CynopsisMedia daily newsletters and Special Reports -- from Sports to Executive Profiles! May your holiday be meaningful. https://t.co/kz2fOB36GR
In today's #MediaTech update: @Roku + @AmazonAds launched an integration to reach 80%+ of US HHs - the largest authenticated #CTV footprint ever. Early results? 40% more unique viewers w/ same budget + 30% less ad frequency. Game changer for advertisers. https://t.co/z2V7f4F2M5