Bleacher Report announced a new slate of sponsors that will spotlight the U.S. Women’s National Teams and showcase the personalities of the stars playing in France. The lineup will include content features that pair blue chip brands with some of the sport’s biggest names: Adidas with Morgan Bryan; Body Armor with Megan Rapinoe; Umbro with Ashlyn Harris; and AT&T with Tierna Davidson. The plan is to roll out content pieces throughout the Cup that will attract Bleacher Report’s audience of Gen Z and Millennial sports fans. They will be supported with cross-channel promotion and distribution on Bleacher Report’s House of Highlights, reaching more than 13 million Instagram followers. Other sponsors on board for Women’s World Cup include Powerade, Hulu, Nike, Volkswagen, Fox Sports and Playstation.
The series premiere of HGTV’s Celebrity IOU attracted over 2.6 million viewers on Monday, in an episode featuring a renovation from Brad Pitt. The show delivered a 0.92 P25-54 Live+SD rating, a 60% increase over the prior six weeks and an 88% lift over year-ago levels. The episode also garnered a 1.19 rating among W25-54, […]
The IAB surveyed over 200 sellers on how COVID-19 is impacting ad spend, and found 98% of respondents believe ad sales revenue will be down for the year against original 2020 plans and 69% of sell-side have already or are in the process of reforecasting for March-June. However, the majority of the sell-side have not […]
The BMW Group is diving deeper into competitive gaming, and is launching a new international platform in addition to locking in partnerships with Cloud9 (U.S.), Fnatic (UK), FunPlus Phoenix (China), G2 Esports (Germany) and T1 (South Korea). The new partnerships will include content development across social media, information sharing, and technology transfer with its engineers […]
Riot Games mapped out its initial esports plans for Valorant, the new competitive 5v5 tactical shooter which entered closed beta on April 7. The company announced three core pillars that would be used to build out the ecosystem – competitive integrity, accessibility, and authenticity. With an eye to build up the grassroots scene and to […]
AMC is borrowing a show from its corporate sib, streaming service Shudder: Two episodes of horror anthology series Creepshow will air back-to-back on Mondays at 9p from May 4 through May 18. “As we continue to experiment with show sharing across our portfolio of defining brands at AMC Networks, it felt like a no brainer […]