Just ahead of the FIFA Women’s World Cup France 2019, Visa unveiled an expanded commitment to women’s soccer, “leveraging the brand’s sponsorship platform to inspire women athletes amidst the global gender equality and women’s empowerment movement.” The investment includes a five-year sponsorship agreement with the U.S. Soccer Federation, complementing the brand’s investment with UEFA Women’s Football and FIFA. Visa will be the presenting sponsor of the SheBelieves Cup, the four-team women’s international team tournament played in the United States each year. In addition, Visa is launching a new U.S. marketing campaign celebrating the U.S. Women’s National Team, spotlighting stars Mallory Pugh, Becky Sauerbrunn, Rose Lavelle, Jessica McDonald, Abby Dahlkemper and Adrianna Franch.

“Sport presents a huge opportunity for women to pursue their dreams on and off the field,” said Lynne Biggar, chief marketing and communications officer, Visa. “Women make the vast majority of consumer purchases and start millions of small businesses a year. By making a substantial investment in women’s initiatives, including soccer, Visa is celebrating this powerful global force.”