The Home Depot and Major League Soccer locked in an extension of their partnership through the end of the 2022 season with the multi-year agreement coinciding with the launch of a joint digital brand campaign this summer highlighting the league’s stars and the home improvement company’s home appliance product innovation from LG Electronics. As part […]
Telemundo Deportes and streaming services ESPN+ are ready to kick off coverage of Copa America as the second of soccer’s big three tournaments this summer launches June 14. The U.S. Spanish-language rights-holder begins its pregame coverage of the opening match between Bolivia and the host nation Brazil at 7p on broadcast network Telemundo, as well […]
In what is expected to their final training camp before departing for Las Vegas, the Oakland Raiders will be under the spotlight during the 14th edition of HBO’s Emmy-winning cinema verite franchise Hard Knocks. The Raiders should provide ample entertainment as the AFC West team is headed by a pair of TV veterans: Head Coach […]
While ABC’s U.S. ratings have been hampered by the absence of Toronto as a Nielsen-measured market, the NBA Finals have netted an advance when viewing from north of the border is factored in. Game 5 of the 2019 NBA Finals between the Toronto Raptors and Golden State Warriors, in which the two-time defending champions, staved […]
When Fox Sports cuts from Fox Sports 1 coverage of the first round of the U.S. Open on June 13 to the broadcast network at 7:30p, the cable channel will remain on course, following the action of two top group. Fox Sports 1’s feed will provide extensive coverage of one group comprising Tiger Woods, Jordan […]
FOX Sports unveiled its full programming schedule and lineup of broadcasters for the 119th U.S. Open Championship at Pebble Beach Golf Links with more than 160 hours of live championship coverage on deck starting Thursday. Overall, more than 45 hours of live television coverage on the FOX Sports family of networks, including 24 hours scheduled […]
A new “La Ola de la FIFA” study commissioned by NBCUniversal Telemundo Enterprises in a partnership with Horowitz Research, states that women’s soccer fandom is mainly driven by Hispanics, with more than half (58%) describing themselves as fans of women’s soccer compared to 39% of non-Hispanics. One quarter (24%) of Hispanics consider themselves as die-hard […]
The Women’s World Cup isn’t the only big-ticket event driving FOX Sports this week. Thursday sees the company tee off on the 119th U.S. Open Championship from Pebble Beach across FOX, FS1, FOX Deportes, FOXSports.com and the FOX Sports App brought to audiences courtesy of 455 technicians and 72 support staff, with 121 total cameras […]
Meanwhile, the Women’s World Cup continues to deliver for FOX Sports as the company reports growth for the first two days of the event, with metered market Nielsen scores up 11% over 2015 and 79% over 2011. Both Norway/Nigeria and Spain/Suth Africa delivered a 1.0/3 on FOX.
Game three of the NBA Finals on ABC Wednesday night delivered its highest OOH ratings for the tournament so far, averaging 7.2 million OOH viewers, according to Tunity Analytics. Games one and two averaged more than 6.8MM and 5.9MM OOH viewers, respectively. With only one U.S. based team in the finals this year, the game […]
While we're taking the week off for July 4th, this is a great time to catch up on all our still timely editions of @CynopsisMedia daily newsletters and Special Reports -- from Sports to Executive Profiles! May your holiday be meaningful. https://t.co/kz2fOB36GR
In today's #MediaTech update: @Roku + @AmazonAds launched an integration to reach 80%+ of US HHs - the largest authenticated #CTV footprint ever. Early results? 40% more unique viewers w/ same budget + 30% less ad frequency. Game changer for advertisers. https://t.co/z2V7f4F2M5