Carnival is booking a trip to Arizona for the Super Bowl. The cruise brand announced plans for its first-ever Super Bowl commercial on Feb. 1. The commercials were created by BBDO Atlanta with Hollywood director Wally Pfister in a 60-second spot selected from four candidates. The final Super Bowl TV commercial will be sourced from […]
Newborn MLS franchise New York City Football Club inked a multi-year deal with the YES Network to make the channel the Club’s exclusive local television home. New York City FC is set to begin its inaugural season in March 2015 at Yankee Stadium. The network will televise all New York City FC home and away […]
UFC Fight Night on FOX was a hit for the channel on Saturday, as the Dos Santos/Miocic main event handed the channel with first place finishes in primetime across several key demos, including Men 18-34, Adults 18-34 and Men 18-49. Overall, the broadcast averaged a 1.6/3 with 2.8 million viewers for the night. Meanwhile, prelims […]
A day after the United States Olympic Committee board of directors unanimously approved a US bid to host the 2024 Olympic and Paralympic Games, strong positive reaction flowed in supporting the move, whether the host city ends up being Boston, Los Angeles, San Francisco or DC. The selection of a U.S. bid city to be […]
Univision Deportes unveiled its lineup of hosts and musical talent lineup for the inaugural Premios Univision Deportes with names that include Despierta America co-host Alan Tacher and “Nuestra Belleza Latina” judge Jacqueline Bracamontes, who will host the event. Musical performances from Natalia Jimenez, Nico & Vinz and Wisin will also take the stage during the […]
NASCAR and Sprint are splitting up, with the pair confirming plans for Sprint to end its title sponsorship of the organization’s premier series when the current agreement expires in 2016. “We are proud of our association with NASCAR’s top series but have made the decision not to extend our sponsorship beyond the next two years,” […]
FOX Sports detailed its programming plans for next summer’s FIFA Women’s World Cup, slating an unprecedented 16 matches set to run live on FOX broadcast network starting in June. The broadcast network’s coverage will include one semifinal, the third place match on July 4 and the final on July 5, Meanwhile, FOX Sports 1 will […]
NBC’s Sunday Night Football roared to its best numbers since Week 1, with the Cowboys’ win delivering a 14.9/24. That is up 37% from last year’s Week 15 matchup. Top markets on the local front included: Dallas at a 39.2/56; Philadelphia 33.3/49; San Antonio 27.3/42; Austin 20.8/37; and Norfolk 20.5/32.
The Professional Bull Riders partnered with digital content company Carbon Media Group in a move that makes CarbonTV.com the official home of PBR digital video content starting in the new year. Content includes PBR LIVE, the PBR’s event streaming, companion content and archival content channel. A total of 100 PBR events, consisting of non-televised Built […]
CBS Sports Network is doubling down on Poker Night in America, renewing the franchise for an additional two seasons, according to the show’s site. Season two will launch on Jan. 5 on the channel and will run every week on Mondays at 10p. In addition, title sponsor 888poker renewed for an additional two seasons as […]
Partner Post: 500 channels. Infinite streaming. Endless choice. Great American Media's Bill Abbott has a clear answer on how to build loyalty anyway — and it starts with brand.