Anheuser-Busch booked its Super Bowl plans, announcing that the brand will feature three ads during the NBC broadcast on Feb. 1 featuring Budweiser and Bud Light. Budweiser will debut a 60-second ad that highlights the brewing credentials for the lager with a second Budweiser ad, Lost Dog, bringing back the iconic Budweiser Clydesdales. Meanwhile, Bud […]
George Pyne, former President of Sports & Entertainment at IMG Worldwide, offered a peek into the next step of his career, announcing the launch of Bruin Sports Capital as well as the conclusion of a $250 million equity round, providing $500 million in buying power. The new venture will serve as a privately held media, […]
ESPN announced that New York Life is aboard as title sponsor of the Atlantic Coast Conference Men’s Basketball Tournament. The three-year deal begins with the 62nd annual New York Life ACC Tournament held at the Greensboro Coliseum in Greensboro, N.C. on March 10-14, 2015. The deal features entitlement of telecasts across ESPN, ESPN2, ESPNU and […]
FOX’s NFC Wild Card matchup on Sunday reeled in 42.3 million viewers to the network, making it the second most-watched NFC Wild Card game ever. On the local front, the contest scored a 43.6 in Dallas and a 43.9 in Detroit the highest-ever rating for an NFL playoff game in the Motor City. In addition, […]
NBC Sports announced plans to showcase Lindsey Vonn: The Climb, a one-hour documentary that will run on Jan 25 at 3p on the broadcast network. The special chronicles the comeback of Olympic Downhill Champion Vonn and was produced by Red Bull Media House, in association with NFL Films and NBC Olympics with a peek into […]
The NFL opened its postseason on a high, as the Ravens win on NBC ranked as the second most-watched Saturday AFC Wild Card game in the past 20 seasons. The win over the Steelers averaged 28.0 million viewers, according to Fast National data from Nielsen. Top markets included Pittsburgh at a 46.5/67, followed by Baltimore, […]
The inaugural College Football Playoff Semifinal doubleheader on Jan. 1 scored the highest overnight ratings ever for a non-championship game on ESPN and ABC The Rose Bowl Game averaged a 15.5 metered market rating while the Allstate Sugar Bowl posted a 15.3 overnight rating. Both games are also the highest-rated New Year’s Day college football […]
The UFC has some new digs. The MMA powerhouse stuck a multi-year deal with Canada’s TSN, RDS, and Fight Network for Canadian media rights to UFC global events. The agreement will see Bell Media’s TSN and RDS offer a slate of UFC programming to fans across multiple platforms, including major live events, preliminary fights of […]
NASCAR announced that in its second full year of managing its digital rights in-house, the organization has now topped one billion aggregate page views across NASCAR.com, NASCAR mobile web and the NASCAR Mobile app in 2014. That also marks a 45% year-over-year increase in engagement on the platform, according to data from Adobe Omniture SiteCatalyst.
Amid the sports talk radio wars, Yahoo! Sports Radio has continued to shake up the ranks, adding heavyweights to its executive roster as well as to the microphone, most recently announcing the additions of Anthony Pepe, Matt Perrault, Tim Murray and Jason McIntyre to its lineup for its 2015 schedule. Earlier in the year, Gow […]
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