The NFL opened its postseason on a high, as the Ravens win on NBC ranked as the second most-watched Saturday AFC Wild Card game in the past 20 seasons. The win over the Steelers averaged 28.0 million viewers, according to Fast National data from Nielsen. Top markets included Pittsburgh at a 46.5/67, followed by Baltimore, Cincinnati, Denver and Las Vegas. NBC’s playoff coverage continues Saturday, Jan. 10 with the AFC Divisional Playoff as the Ravens, on a three-game road win streak in the postseason, visit the top-seeded New England Patriots at Gillette Stadium.
Meanwhile, ESPN’s foray into the postseason averaged a 12.5 with 21,678,000 viewers, according to Nielsen Fast Nationals, to rank as the network’s third highest-rated NFL game ever. In Phoenix, the game delivered a 21.6 rating on ESPN and a 7.3 on KASW-CW, for a combined 28.9 rating in the market. In Charlotte, the game delivered a 20.4 rating on ESPN and a 16.3 on WJZY-FOX, for a combined 36.6 rating in the market. The top 5 metered markets (in addition to those of the competing teams) included: Greensboro (25.8), Las Vegas (19.6), Raleigh-Durham (19.5), Greenville (19.5), Denver (18.5).