NASCAR and Sprint ending partnership

NASCAR and Sprint are splitting up, with the pair confirming plans for Sprint to end its title sponsorship of the organization’s premier series when the current agreement expires in 2016. “We are proud of our association with NASCAR’s top series but have made the decision not to extend our sponsorship beyond the next two years,” said Steve Gaffney, VP-Marketing, Sprint. “As we look to the future, Sprint is focused on investing in maintaining a competitive edge and providing consumers with the best value in wireless.

Meanwhile, Brett Jewkes, NASCAR Senior Vice President and Chief Communications Officer, said via statement: “The NASCAR Sprint Cup Series is a very unique, premium sports marketing platform with strong momentum, so we are very confident of moving forward in 2017 with an outstanding new partner. In the meantime, we look forward to Sprint’s partnership on the best racing series in the world for the next two seasons.”

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