Global sports and entertainment agency Wasserman announced the formation of The Collective, a new division within the company being launched to “raise the visibility of women in sports, entertainment, and culture by delivering unique strategy, insights, and ideas for talent, brands, and properties focused on empowering and speaking to women.” The division will serve as […]
NBCUniversal’s Sky Sports extended its deal in the UK to carry The Open through 2024. Sky Sports has held the UK rights to the Open since 2016 with the deal also covering the Women’s British Open and the Senior Open, as well as the R&A’s amateur events including the Amateur and Women’s Amateur champions, the […]
With college football hitting its 150th season this fall, The National Football Foundation & College Hall of Fame highlighted celebrations taking place in the coming months to pay homage to the occasion on both a local and national level. In addition, major broadcast networks that cover college football have all pledged to support the Anniversary […]
Captain Morgan is toasting Major League Soccer, courtesy of a new agreement to become the league’s official spiced rum and exclusive spirits partner through 2022. The new deal names Captain Morgan as an official sponsor of MLS All-Star – taking place in a few weeks in Orlando – Campeones Cup (August 14) and MLS Cup […]
The UFC laid out its event plans through the end of the year, culminating in South Korea on Dec. 21. Overall, 21 more events are on the calendar, with locations cemented for all but two events. Highlights include a return to Madison Square garden on Nov. 2, Abu Dhabi on Sept. 7 for UFC 242, […]
USA’s 2-0 win over Netherlands on Sunday in the FIFA Women’s World Cup France 2019 final reeled in 14,271,000 viewers, peaking at nearly 20 million, across FOX and streaming services, according to the company, to rank as the most-watched soccer match on English-language television in the U.S. since the 2015 FIFA Women’s World Cup final […]
PGA of America, European Tour and NBC Sports Group are teaming up for a new, global Ryder Cup digital-media relationship that will see NBC Sports develop a multi-platform Ryder Cup presence, including a comprehensive website that serves fans of both the U.S. and European teams and a new app that will enhance both the onsite […]
Armed with a new CEO, two new franchises, a new TV partner and a new streaming partner, World TeamTennis is set to return for its 44th season this month, with the eight-team league, which now includes the Vegas Rollers and Orlando Storm, set to feature 16 matches on CBS Sports channels from July 14-Aug. 3, […]
Getting back to the National Women’s Soccer League, Budweiser signed on to become the first official beer sponsor of the org in a multi-year partnership. The deal makes the brand one of the biggest sponsors of the NWSL, with naming rights to the playoffs, the championship, the MVP trophy, and a newly created “Most Valuable […]
WWE is turning to some familiar faces to shore up its creative development, announcing that Paul Heyman had inked a deal to serve as Executive Director of Monday Night Raw while Eric Bischoff will serve as Executive Director of SmackDown Live, newly created positions reporting directly to WWE Chairman & CEO Vince McMahon. In their […]
© 2025 Access Intelligence, LLC – All Rights Reserved.
