Global sports and entertainment agency Wasserman announced the formation of The Collective, a new division within the company being launched to “raise the visibility of women in sports, entertainment, and culture by delivering unique strategy, insights, and ideas for talent, brands, and properties focused on empowering and speaking to women.” The division will serve as a resource for Wasserman, including its business and clients, so that projects or clients that reach women can be elevated by the combined expertise and experience of The Collective and benefit from the new division. Separately, the Wasserman Foundation, a private family foundation led by Casey Wasserman, has committed $1M to fund charitable programs encouraging the growth and development of women in sports and entertainment.
The series premiere of HGTV’s Celebrity IOU attracted over 2.6 million viewers on Monday, in an episode featuring a renovation from Brad Pitt. The show delivered a 0.92 P25-54 Live+SD rating, a 60% increase over the prior six weeks and an 88% lift over year-ago levels. The episode also garnered a 1.19 rating among W25-54, […]
The IAB surveyed over 200 sellers on how COVID-19 is impacting ad spend, and found 98% of respondents believe ad sales revenue will be down for the year against original 2020 plans and 69% of sell-side have already or are in the process of reforecasting for March-June. However, the majority of the sell-side have not […]
The BMW Group is diving deeper into competitive gaming, and is launching a new international platform in addition to locking in partnerships with Cloud9 (U.S.), Fnatic (UK), FunPlus Phoenix (China), G2 Esports (Germany) and T1 (South Korea). The new partnerships will include content development across social media, information sharing, and technology transfer with its engineers […]
Riot Games mapped out its initial esports plans for Valorant, the new competitive 5v5 tactical shooter which entered closed beta on April 7. The company announced three core pillars that would be used to build out the ecosystem – competitive integrity, accessibility, and authenticity. With an eye to build up the grassroots scene and to […]
AMC is borrowing a show from its corporate sib, streaming service Shudder: Two episodes of horror anthology series Creepshow will air back-to-back on Mondays at 9p from May 4 through May 18. “As we continue to experiment with show sharing across our portfolio of defining brands at AMC Networks, it felt like a no brainer […]