Women’s World Cup numbers

USA’s 2-0 win over Netherlands on Sunday in the FIFA Women’s World Cup France 2019 final reeled in 14,271,000 viewers, peaking at nearly 20 million, across FOX and streaming services, according to the company, to rank as the most-watched soccer match on English-language television in the U.S. since the 2015 FIFA Women’s World Cup final and topping numbers for the men’s tournament a year ago. The event scored nearly 14 million viewers on FOX alone, and peaked at 19,595,000 to best the men’s 2018 FIFA World Cup final by 22%, but was off-pace from the 2015 final, which was played in primetime. Overall, household ratings for the complete FIFA Women’s World Cup France 2019™ posted a 2% uptick over full tournament ratings for 2015. Across streaming platforms, Sunday’s match delivered an average minute audience of 289,000 viewers, making it the most-streamed FIFA Women’s World Cup final in history, up 402% over the same match in 2015.

FOX also saw a record day for FOX Sports social media, which measured 17.8 million views across platforms for the FIFA Women’s World Cup final, out-pacing the 2018 men’s final by 18% with both Twitter and YouTube setting new daily records for the tournament.

FOX also averaged 6.9 million OOH viewers, according to Tunity Analytics to also outperform the 2018 men’s final, which averaged 4.98 million OOH viewers and had 92% of all OOH viewing during the time period.

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