The 2015 Special Olympics World Games will see Michelle Obama take part in the Opening Ceremony on July 25 where the First Lady of the United States serves as an honorary co-chair of the World Games with President Barack Obama. Performers at the LA2015 Opening Ceremony are now set to include Stevie Wonder, Avril Lavigne, […]
The NHL is open itself up to some new flavors. The league’s Board of Governors, meeting in Las Vegas ahead of last night’s NHL Awards, approved a formal process to evaluate markets and ownership groups interested in launching a new NHL club. Applications will be accepted from July 6 – August 10. While Las Vegas […]
ESPN revealed plans for DraftKings, locking in an exclusive agreement that will make the company the official daily fantasy sports offering across ESPN’s platforms and include branding and promotional opportunities across multiple ESPN and DraftKings’ platforms including integration into digital properties and television programming. “ESPN and DraftKings share a history of innovating and advancing fantasy […]
Another win for the US Women’s National Team on Monday propelled FOX Sports 1’s coverage of the Women’s World Cup contest to more records for the channel. The victory over Colombia drew 4.7 million viewers, according to Nielsen, to set a new record for soccer on the channel and bested the previous high mark by […]
FanDuel deepened its NBA roots, locking in exclusive multiyear partnerships with 13 league franchises, including the Atlanta Hawks, Brooklyn Nets, Charlotte Hornets, Chicago Bulls, Cleveland Cavaliers, Dallas Mavericks, Detroit Pistons, Indiana Pacers, Memphis Grizzlies, Miami Heat, Milwaukee Bucks, Orlando Magic and Utah Jazz. The deal hands FanDuel with marketing assets from in-arena digital signage and […]
With the numbers in for FOX Sports’ inaugural telecast of the US Open, the company wrapped up coverage on Sunday with a 4.2/10 and 6.7 million viewers for over eight and a half hours of coverage on FOX. With the championship coming down to a late putt, the primetime portion of coverage averaged a 5.3/10 […]
Time for Wimbledon. ESPN’s coverage of the famed tournament launches on June 29 and 140 hours of TV coverage in the cards heading into the Ladies’ and Doubles Championships on ESPN on Saturday, July 11, and the Gentlemen’s Championship on Sunday, July 12. ESPN3, meanwhile, has slated 1,500 hours overall from 15 courts. The first […]
NBC Sports is racing toward its first NASCAR bow under the 2013 agreement that brought the sport to its networks. With the deal handing the company rights to the final 20 NASCAR Sprint Cup Series races (including the Chase), final 19 NASCAR XFINITY Series events and more, Daytona will once again serve as the centerpiece […]
FOX Sports reports that Saturday’s third-round action of the US Open saw local FOX stations score a 2.8 rating and an average audience of 4.2 million viewers. The broadcast saw its primetime portion of the coverage reel in 4.8 million viewers, according to Nielsen, peaking with 5 million viewers from 10-10:30p. Numbers are up over […]
BET Networks will broadcast first annual Players’ Awards in partnership with the National Basketball Players Association. The ceremony will tape in Las Vegas in July to air exclusively on the channel. Categories include: Most Valuable Player; Best Rookie; Man of the Year; Best Defender; Global Impact Player; Hardest to Guard; Clutch Performer; Coach You Would […]
Partner Post: 500 channels. Infinite streaming. Endless choice. Great American Media's Bill Abbott has a clear answer on how to build loyalty anyway — and it starts with brand.