2K announced that NBA 2K16 will feature the “most extensive soundtrack in NBA 2K history” with three collaborators that include – hip-hop producer DJ Premier, producer DJ Khaled, and rap/pop producer DJ Mustard. NBA 2K16’s soundtrack be made up of six in-game playlists, including three lists individually curated by each producer, an international “Around the […]
Round two of Keith Olbermann’s run at ESPN is over. The company announced that the Olbermann show will end its run sometime this month, ending his tenure once again following his return in 2013. Previous reports have stated that Olbermann and the company disagreed on his use of commentary segments and that ESPN management offered […]
Just under a month before the launch of the 2015-16 Premier League season, NBC Sports Group revealed its slate of games for the first two months of programming. The schedule will offer live coverage of all 70 matches beginning Saturday, August 8 at 7:45a on NBCSN pitting Manchester United/Tottenham. Company channels will offer fans at […]
Time Inc. is boosting its Sports Illustrated portfolio via the acquisition of three companies that will now form the cornerstones of Sports Illustrated Play, a new business devoted to youth and amateur sports. Two of the new acquisitions – League Athletics and SportsSignup – are dedicated to offering digital management tools that post game scores, […]
As we turn our attention to the MLB All-Star Game, ESPN detailed plans for this year’s 2015 Gillette Home Run Derby on Monday, July 13, at 8p. The channel lined up a shiny new commentator team for the annual event that will include Chris Berman, the voice of the Home Run Derby, joining John Kruk […]
History was made on multiple fronts as the US Women’s National Team captured the Women’s World Cup on Sunday. The team’s 5-2 victory over Japan propelled broadcasters to all-time highs as the match became the most-watched soccer contest (men’s or women’s) in US history. FOX’s coverage pulled a hefty 25.4 million average viewers to the […]
In other soccer news, the NASL locked in a multi-year deal with ONE World Sports to serve as a national TV partner for the league. The channel will carry one game per week live with NASL Wednesday Night Soccer on ONE World Sports as well as highlight show NASL This Week on Tuesday nights at […]
Hyundai formally announced its new ties to the NFL last week, penning a deal to become an official automotive sponsor of the league. The deal will see Hyundai use NFL trademarks across various marketing channels, including branded content, advertising and promotional materials and given access to access to the likes of the Super Bowl, NFL […]
Congratulations to the US Women’s National Team on an incredible run at the Women’s World Cup, we’ll break down some numbers tomorrow, but heading into the Final, FOX announced that last week’s win over Germany snared 8.4 million viewers in the semifinal, breaking more records for the channel and besting the most recent mark for […]
Going north this morning. With the NHL revealing its game dates for the 2015-16 season, Canada’s Sportsnet was quick to unveil broadcast plans with its schedule earmarking over 500 regional and national games for its broadcasts. The schedule will be anchored by three signature destination nights – Wednesdays with Scotiabank Wednesday Night Hockey, Saturdays with […]
Partner Post: 500 channels. Infinite streaming. Endless choice. Great American Media's Bill Abbott has a clear answer on how to build loyalty anyway — and it starts with brand.