BET bets big on NBA Players

BET Networks will broadcast first annual Players’ Awards in partnership with the National Basketball Players Association. The ceremony will tape in Las Vegas in July to air exclusively on the channel. Categories include: Most Valuable Player; Best Rookie; Man of the Year; Best Defender; Global Impact Player; Hardest to Guard; Clutch Performer; Coach You Would Want to Play For; Best Home Court Advantage; and Player You Secretly Wish Was on Your Team.

“We at BET pride ourselves on our track record of producing outstanding awards shows and special events and we are thrilled that we’ll be working with the National Basketball Players Association to bring what will be a an incredible night of entertainment,” said Stephen G. Hill, President of Programming, BET Networks. “This will be a unique show and we are looking forward to being the only network to dedicate a night to recognizing and celebrating the league’s most exceptional and rising stars for their extraordinary abilities on the court.”

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