FanDuel Group and Major League Baseball announced a multi-year partnership designating FanDuel as an Authorized Gaming Operator of MLB. The deal marks the company’s first partnership with Major League Baseball or an MLB team and provides FanDuel access to official MLB data, along with league and team marks and logos, across FanDuel’s online sports betting […]
ESPN is paying the odds, shifting its sports betting news and information program Daily Wager to a new, permanent home on ESPN2 in addition to adding sports betting news, lines and information to the feed on ESPNEWS. Starting Aug. 20, Daily Wager will make the move in addition to adding a new Sunday morning edition […]
NBC Sports Group and Mecum Auctions cemented a multi-year partnership extension to continue coverage of Mecum car auctions across NBC Sports through 2024. The new agreement includes media rights on all platforms in all U.S. territories, as well as the Sky territories in the U.K. and Europe and will see NBC and NBCSN collaborate to […]
The NFL and Jay-Z’s Roc Nation are huddling up for events and social activism. The league will tap the agency to consult on its entertainment presentations, including the Super Bowl halftime show, and assist in the production and promotion of new music. In addition, they will partner to “strengthen community through music and the NFL’s […]
ESPN detailed plans for Week 0 of the new college football season, announcing an “all-day extravaganza” that will include College GameDay Built by The Home Depot launching its road shows a week earlier than years past, coming from Magic Kingdom Park at Walt Disney World Resort. The season debut will originate 22 miles from the […]
The National Football League struck a deal with Sportradar to expand their existing partnership, which will license the distribution of NFL official league data and content to more fans around the world. The renewal significantly expands upon the existing partnership, including exclusive distribution of real-time official play-by-play data and NGS data to sports betting operators […]
The NBA unveiled its complete game schedule for the upcoming season, along with the broadcast schedules for its partners at ESPN, ABC, TNT and NBA TV. The league’s 74th regular season will tip off on Oct. 22 and conclude on April 15, 2020. In an effort to present national television games to the largest possible […]
10 days until the launch of ACC Network, with last week seeing ESPN unveil the channel’s new 2,800 square foot home in Bristol and early coverage plans for the college football season. In anticipation of the newest collegiate-branded channel, ESPN had Rosalyn Durant, ESPN senior vice president, college networks and Amy Rosenfeld, ESPN senior coordinating […]
McLaren is heading back to IndyCar in a fulltime capacity, announcing a partnership with Arrow Schmidt Peterson Motorsports with the new venture titled Arrow McLaren Racing SP, according to multiple reports. McLaren will be responsible for technical expertise, commercial experience and marketing. “IndyCar has been part of McLaren since our early years of racing, and […]
Just ahead of football season, CBS Corporation and AT&T ended their standoff and inked a new multi-year content carriage agreement to provide CBS-owned local broadcast stations in addition to CBS Sports Network (and Smithsonian Channel) to customers of AT&T’s video platforms across the country. The agreement includes retransmission consent for all 26 CBS-owned stations in […]
While we're taking the week off for July 4th, this is a great time to catch up on all our still timely editions of @CynopsisMedia daily newsletters and Special Reports -- from Sports to Executive Profiles! May your holiday be meaningful. https://t.co/kz2fOB36GR
In today's #MediaTech update: @Roku + @AmazonAds launched an integration to reach 80%+ of US HHs - the largest authenticated #CTV footprint ever. Early results? 40% more unique viewers w/ same budget + 30% less ad frequency. Game changer for advertisers. https://t.co/z2V7f4F2M5