NFL enters Roc Nation

The NFL and Jay-Z’s Roc Nation are huddling up for events and social activism. The league will tap the agency to consult on its entertainment presentations, including the Super Bowl halftime show, and assist in the production and promotion of new music. In addition, they will partner to “strengthen community through music and the NFL’s Inspire Change initiative.”

“Roc Nation is one of the most globally influential and impactful organizations in entertainment,” said NFL Commissioner Roger Goodell. “The NFL and Roc Nation share a vision of inspiring meaningful social change across our country. We are thrilled to partner with Roc Nation and look forward to making a difference in our communities together.”

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