The National Football League struck a deal with Sportradar to expand their existing partnership, which will license the distribution of NFL official league data and content to more fans around the world. The renewal significantly expands upon the existing partnership, including exclusive distribution of real-time official play-by-play data and NGS data to sports betting operators in the US. and internationally where sports betting is legal and regulated. Official licensed data will improve the speed and accuracy of NFL data and enhance protections for consumers. In addition, Sportradar will now have the right to distribute live audio-visual (AV) game feeds to sportsbooks in select international markets.
The NFL will also use Sportradar’s integrity services to monitor betting across all NFL games (preseason, regular season, and postseason). The NFL and its clubs will also have access to Sportradar’s integrity education workshops and products to ensure the continuation of the NFL’s high standard for integrity.