The NHL unveiled its 2016-17 regular season schedule, with play beginning on Oct. 12 with a four-game slate and run through April 9. Opening the doors to the new season will be Flamers/Oilers, Maple Leafs/Senators, Blues/Blackhawks and Kings/Sharks. Meanwhile, the Penguins will raise their fourth Stanley Cup championship banner on Oct. 13 before facing the […]
Instagram’s announcement that it now has more than 500 million monthly active users worldwide saw sports fans make up one of the most active communities on the platform. The company says more than 165M people on Instagram follow at least one sports-related account with people, on average, followomg eight sports-related accounts, six of which are […]
Game 7 proved its mettle, as ABC’s coverage of the NBA game drew an average audience of 30,799,000 viewers to the network, ranking as the most-watched NBA game since Game 6 of the 1998 NBA Finals, according to Nielsen Fast Nationals. The Cavs win notched a 15.7 U.S. household rating, making it the highest-rated NBA […]
Visa launched its “most ambitious integrated global Olympic Games campaign in the company’s history,” with the debut of the “Carpool” campaign. Promotion will run globally across all media channels from digital to broadcast as an integral part of Visa’s overall Olympic sponsorship which includes onsite activations, new payment innovations and our diverse group of Team […]
As we head into June 23, aka the date of the Cynopsis Sports Business Summit and our eSports Conference, one element we are always proud to offer is our Hall of Fame. Honoring people who have taken an opportunity in sports and transformed it into something that changed pop culture, our class of 2016 this […]
As we wait for ratings from Game 7 of the NBA Finals, Game 6 on ABC averaged 20,702,000 average viewers, according to Nielsen, with the series remaining the second-most watched on the network, averaging 18,515,000 viewers. The matchup also scores as the most-watched NBA game ever on WatchESPN across metrics, generating 1.3 million unique viewers, […]
Lots of news surrounding China yesterday. FIBA announced a long-term deal with Wanda, via its subsidiary Infront Sports & Media, that will see Wanda serve as the federation’s worldwide exclusive partner for the sale and marketing of the worldwide sponsorship and licensing rights. The deal runs through 2033 and includes the FIBA Basketball World Cups […]
Meanwhile, ESPN reports that UFC is hitting its end game for a potential sale, with two bid groups in the mix – WME-IMG in conjunction with China’s Dalian Wanda Group, and China Media Capital. Both bids are over $4 billion with both competing groups still trying to completely finance the buyout for the entire company. […]
Turner Sports’ NBA staple Craig Sager is on his way to cover the NBA Finals for the first time. ESPN announced that Sager will join its broadcast team for Game 6 on ABC at 9p tonight where he will share sideline reporting duties with Doris Burke to round out Thursday’s team, which includes play-by-play commentator […]
NBC Olympics announced plans for Al Michaels, Dan Patrick, Rebecca Lowe, Liam McHugh and Carolyn Manno at the Summer Games in Rio, where they will join Bob Costas, NBC’s primetime Olympics host for the 11th time, and Ryan Seacrest, who will host NBC’s late night show from Rio. Michaels will serve as a host during […]
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