NBC Olympics delivered a look at the set design for NBC’s daytime and late night studio this summer, located on Rio de Janeiro’s Copacabana Beach. The beach studio will consist of two sets; one indoor and one outdoor, along with a main anchor desk, an interview area, and a news update desk, while showcasing panoramic […]
Mindshare North America released new research on eSports and its implications/recommendations for marketers. The study found that 65% of fans are millennials (between the ages of 18-34) with 38% of eSports fans are women while 60% of fans are between the ages of 25-39. 43% of eSports enthusiasts have an annual household income of $75,000 […]
While a slate of states ponder regulation roles for daily fantasy sports, now comes word that DraftKings and FanDuel, the two biggest daily fantasy sports companies, are exploring a merger. Bloomberg reports that no final transaction has been agreed upon and the discussions are in the early stages. After blazing through marketing cash during the […]
NBC Sports says that the six-game 2016 Stanley Cup Final averaged nearly 4 million viewers to rank as the most-watched non-Original Six series in 15 years, according to Nielsen Fast Nationals. The Penguins’ clinching in Game 6 reeled in an average of 5.407 million viewers, making it NBC’s most-watched non-Original Six Stanley Cup Final game […]
With the Olympics around the corner, global basketball association FIBA is harvesting the growth of the sport around the world, not only seeing record attendance and play in multiple continents, but also locking in new deals in recent weeks that include China’s Tencent and the IOC’s upcoming Olympic Channel. Cynopsis Sports spoke with Patrick Baumann, […]
Univision Deportes’ coverage of the Copa America saw the Mexico/Jamaica match on Saturday average 5.4 million viewers and 3.1 million Adults 18-49. The Uruguay/Venezuela contest scored an average of 2.1 million viewers. To date, the tournament is outperforming the 2014 World Cup group stage by 7% among viewers and 12% among Adults 18-49. Through 14 […]
ESPN extended Dick Vitale’s contract through the 2018-19 season, adding an additional year to his nearly 40-year run. Vitale will continue to be assigned to some of the network’s key games, including regular-season action primarily on ESPN and ESPN2, Champ Week coverage and the Men’s Final Four for ESPN International. “Dick’s energy and love for […]
Heineken made its new partnership with Formula One official, with the sponsorship launching in September with title sponsorship of the Italian Grand Prix at Monza and runs for multiple year. Starting in 2017, the brand will be the F1 Event Title Partner of three Formula 1 Grands Prix and have a significant presence at several […]
A US blowout over Costa Rica in the 2016 Copa America handed FS1 with an average of 1.6 million viewers on Tuesday night, according to Nielsen, to rank as the most-watched men’s soccer match in the network history and besting the 2015 CONCACAF Cup. The rating marked a full 260% rise over the average to […]
ESPN announced that it would carry Muhammad Ali’s memorial service on Friday, bumping its coverage of the opening match for the UEFA European Football Championship, featuring France/Romania, to ESPN2. Ali’s memorial service from Louisville will see the likes of President Bill Clinton, Billy Crystal and Bryant Gumbel deliver eulogies during the service, which will take […]
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