Coca-Cola unveiled its marketing plans leading into the Rio 2016 Olympic Games, celebrating the “gold feeling that comes from accomplishing something great, however simple, in an everyday moment.” Activations for #ThatsGold include: a global TV and print campaign; Coca-Cola torchbearers; a #ThatsGold experience at Olympic Park; global influencers; and a group of five Team USA […]
NBC Olympics will serve up a slate of firsts for the Summer Games, including a record 4,500 streaming hours that includes live streaming of all competition; TV simul-stream coverage of nine television networks for the first time; as well as first-time streaming to connected TVs. Many of the feeds will include both English- and Spanish-language […]
NBC Sports Group continues to make a play for a new generation of golf fans, detailing a partnership with Whistle Sports for its inaugural year with The Open. The two companies launched a creative promotional campaign that “showcases the severe playing conditions synonymous with golf’s original major championship in an amusing, unconventional way” that was […]
UFC made its new parents official, announcing its purchase by WME/IMG for a sum estimated to top $4 billion. UFC President Dana White confirmed that he will remain to oversee day-to-day operations of the behemoth, while Lorenzo Fertitta will pull back and will join his brother Frank with a minority stake in the promotion. WME/IMG […]
ESPN2’ First Take has its new but familliar face with Max Kellerman joining the show starting July 25 as part of a crew that includes Stephen A. Smith and Molly Qerim. The move means that Kellerman will relinquish his roles on ESPN2’s SportsNation and as co-host of Max & Marcellus on ESPNLA 710AM. His last […]
NBC Sports Group tees off on its new 13-year partnership with The R&A for The 145th Open this week, running coverage from July 14-17. NBC Sports and Golf Channel are on deck to offer nearly 50 hours of live tournament coverage the most ever planned for a major championship complimented by nearly 60 hours of […]
ESPN is reportedly set to announce its first Web-based TV streaming package, according to The Information, with an emphasis toward smaller leagues potentially some college sports. Staples such as the NFL and NBA would not be shown on the outlet, according to the article.
FOX Sports revs up for the MLB’s 2016 All-Star Game on Tuesday, offering multi-platform coverage that spans FOX, FS1, FOX Sports Regional Networks, FOX Deportes, FOXSports.com, FOX Sports GO and FOX Sports Radio. Joe Buck returns for play-by-play and will be joined by John Smoltz, making his All-Star Game broadcast debut. Ken Rosenthal and broadcaster […]
The 2016 NASCAR season has seen the organization capitalize on its tight races on digital and social with NASCAR.com averaging 9 million unique visitors a month, according to the organization. Across all NASCAR digital platforms, NASCAR Digital Media registered 484 million page views and 145 million on and off platform video views while NASCAR Mobile […]
Twitter took a bow on its first livecast sporting event, courtesy of Wimbledon. The platform, which is set to deliver Thursday Night Football this fall, offered content from its “Live @ Wimbledon” feed yesterday to test its capabilities with the feed offering interviews and match replays. “Twitter is increasingly a place where people can find […]
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