Whistle works the Open

NBC Sports Group continues to make a play for a new generation of golf fans, detailing a partnership with Whistle Sports for its inaugural year with The Open. The two companies launched a creative promotional campaign that “showcases the severe playing conditions synonymous with golf’s original major championship in an amusing, unconventional way” that was filmed in New York City. The campaign spotlights a customized indoor golf simulator featuring Royal Troon with surprise elements coming into play on every swing, including European golf instructors Peter Finch and Rick Shiels blowing leaf blowers and squirting water in faces to simulate The Open’s windy and rainy conditions. The resulting video will span multiple social platforms, including Whistle Sports’ Facebook, Instagram and YouTube channel, along with Golf Channel’s social media platforms. Other “shorts” include advice from Finch and Shiels and a behind-the-scenes clip from the shoot.

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